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Classic Busan and the Busan Tourism Organization Sign MOU to Promote Cultural Tourism

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The City of Busan announced that Classic Busan and the Busan Tourism Organization signed a memorandum of understanding (MOU, hereinafter referred to as “the agreement”) on June 5 at 4:30 p.m. at the Busan Concert Hall, aiming to enhance the competitiveness of Busan’s cultural tourism through the convergence of local culture, arts, and tourism, and to promote mutual development.

○ The signing ceremony was attended by Park Min-jeong, CEO of Classic Busan, Lee Jeong-sil, President of the Busan Tourism Organization, and other officials who expressed their commitment to the mutual development of the local cultural arts and tourism industries.

The agreement aims to organically link Busan’s representative performance content with its tourism infrastructure to create a high-quality urban brand and attract more domestic and international tourists.

○ Going forward, the two organizations plan to cooperate in various areas, including: ▲ Joint planning and marketing for tourism promotion using performing arts content ▲ Development and operation of integrated cultural tourism products ▲ Mutual promotions to attract local and international tourists.

The agreement is valid for one year from the date of signing and will be automatically renewed unless otherwise terminated. Classic Busan and the Busan Tourism Organization plan to continue pursuing various cooperative projects to promote the region’s cultural tourism.

Park Min-jeong, CEO of Classic Busan, stated, “This agreement is intended to actively utilize Busan’s excellent cultural and artistic resources as tourism assets,” adding, “We will do our best to establish a unique cultural brand for Busan.”

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[Appendix 1] Photo of MOU Signing Ceremony

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[Appendix 2] Overview of the Agreement

□ Agreement Overview
❍ Title: Memorandum of Understanding for the Promotion of Cultural Tourism
❍ Parties: Classic Busan, Busan Tourism Organization
❍ Date & Venue: June 5, 2025 (Thursday), 16:30, Busan Concert Hall VIP Room
❍ Attendees: Approximately 10 people from each organization
  - Classic Busan: CEO, Performance Planning Team Leader, Performance Facility Team Leader, etc.
  - Busan Tourism Organization: President, ESG Innovation Office Director, Tourism Content Team Leader, etc.
  ※ Host of the event: Performance Planning Team Leader, Classic Busan
❍ Scope of Agreement: Cooperation on joint planning and marketing, and development of integrated cultural tourism products

□ Event Schedule

Time	Duration	Content	Remarks
16:30–16:32	2 mins	Opening	Performance Planning TL
16:32–16:34	2 mins	Introduction of Attendees	Performance Planning TL
16:34–16:40	6 mins	Welcoming Remarks	Classic Busan CEO, BTO Pres.
16:40–16:42	2 mins	MOU Signing	Classic Busan CEO, BTO Pres.
16:42–16:44	2 mins	Commemorative Photo	CEO and attendees
16:44–16:45	1 min	Closing	Host