Busan is good

“Busan Sale Festa” to Be Intensively Held Throughout June Across the City with Local Small Businesses

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The Busan Metropolitan City (Mayor Park Heong-joon) announced that it will launch the integrated city-wide consumption promotion event “Busan Sale Festa” throughout June, encompassing local small businesses, traditional markets, and online platforms.

This campaign is funded by the city's supplementary budget to boost local spending and revive the everyday economy.

The “Busan Sale Festa” will include:
▲ Online discount promotions
▲ University and alleyway commercial area festivals
▲ Cashback events using Onnuri gift certificates in traditional markets
▲ Traditional market sales promotion events

Online Sales Promotions

Busan City is collaborating with three major e-commerce platforms—Naver, Gmarket, and 11st—and with Dongbaek Mall (Dongbaekjeon local shopping platform) to open exclusive “Busan sections” and run extensive online promotional campaigns.

• ●These Busan-exclusive sections will operate until the end of the year and will include local small businesses selling food, household goods, kitchen items, fashion accessories, and more.

• ●A 10–20% discount promotion will be conducted in three rounds:

• ○1st round: June 9 – July 8

• ○2nd round: August

• ○3rd round: During the Chuseok holiday season

• ●Consumers can search for “Busan Sale Festa” on each platform to access the promotion pages.

• ●Small businesses wishing to join can apply via the Busan Sodam Square website (www.bssodam.or.kr).

Local Commercial Area Festivals

Festivals will also be held on-site in alleyways and university-area commercial districts.

• ●Souvy-BEXCO Win-Win Market with Busan Food Film Festa (June 13–15):
  Held in conjunction with the “2025 Busan Food Film Festa,” this event will include signature product sales, film screenings, local brand promotions, and SNS events, creating a participatory program that promotes the surrounding businesses.
  Limited-edition food and beverage packages will also be offered by Souvy-BEXCO business members.
  A pop-up cinema and street food market will also operate in the Central Square of U2-dong General Market.

• ●Busan University Commercial Zone Reboot Project – “Back to Bu-Dae!” (June 20–22):
  This nostalgic retro-themed event, organized with the Busan National University student council and alumni, will recreate memories of the old campus streets.
  Key attractions include an outdoor beer plaza at “Clock Tower Square,” a multi-generational concert “Bu:Rock(樂),” discount coupons (10–30%) for local shoppers, and themed zones for fashion markets, photo studios, and a university street photo exhibition.

Traditional Market Cashback Promotion

From June 12–14, a cashback campaign using Onnuri gift certificates will be held at 82 traditional markets including Busanjin Market, Dongnae Market, and Gukje Market.

• ●Shoppers who spend over KRW 30,000 at participating stores can receive Onnuri gift certificates (KRW 5,000 for over KRW 30,000; KRW 10,000 for over KRW 50,000), with a daily cap of KRW 10,000 and total limit of KRW 30,000 per person during the event.

Special Sales Events at Traditional Markets

• ●Suyoung Paldo Market (June 26–28):
  Will be transformed into a gourmet experience space, offering interactive food-themed programs, cultural performances, and limited-edition products.

• ●Lucky Deokpo Market (June 26–28):
  Will host the “Little Asia Arcade” themed on multicultural experiences, including ASEAN night markets, cooking competitions, DJing, and live street concerts.

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Mayor Park Heong-joon stated,
“This June, we’ve prepared a range of events that everyone can enjoy while contributing to the local economy. We hope the Busan Sale Festa injects new energy into our local commercial districts and traditional markets. The city will continue to actively pursue policies that encourage local consumption.”

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Appendices

• ●Appendix 1: Overview of Online Promotions

• ●Appendix 2: Overview of Local Commercial Area Events

• ●Appendix 3: Onnuri Gift Certificate Cashback Event

• ●Appendix 4: Traditional Market Promotion Event

• ●Appendix 5: Event Poster