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“2025 1st Media Members Day” Successfully Held at Songdo Beach, in Conjunction with Marine Environmental Campaign

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The Busan Metropolitan City (Mayor Park Heong-joon) announced that the “2025 1st Media Members Day,” held yesterday (June 7) at Songdo Beach in connection with the marine environmental campaign Our Ocean, Our Action, was successfully concluded.

This event was held to commemorate the successful hosting of the 10th Our Ocean Conference (OOC) and to promote Busan’s bid to host the 4th UN Ocean Conference (UNOC) in 2028.

In particular, the event had added significance as members of the Media Members—citizen reporters from various fields—voluntarily participated to build public consensus and spread policy messages. Media Members Day is the official offline activity of the Media Members, where participants experience policy sites firsthand and create, document, and share content based on their experiences.

More than 70 people, including around 40 Media Members and 30 family members and acquaintances, attended the event and participated in a range of marine environmental activities.

Programs included ▲beach cleanup (beachcombing), ▲content creation supporting Busan’s 2028 UNOC bid, and ▲networking and group photos. Participants actively engaged in each program, creating a vibrant atmosphere at the event site.

In particular, the beach cleanup activity involving picking up trash along the coast saw enthusiastic participation from families, adding an educational element to marine conservation by involving children.

Shim Jae-young, one of the Media Members who participated in the event, stated,
“It didn’t feel like just volunteer work—it was rewarding to help protect Busan’s beautiful ocean while creating content to explain why we’re doing this to fellow citizens. I also learned more about how to connect with the public and get closer to policy through this opportunity.”

Meanwhile, Media Members voluntarily produced on-site content using photos and videos throughout the entire event and shared it via their personal social media accounts.

They went beyond being mere participants and served as communication agents, delivering policy messages in everyday language. Hashtags such as #BusanMediaMembers, #ProtectBusanSea, and #UNOC2028Busan were used to amplify the campaign’s reach online.

Through their content, Media Members helped naturally and authentically convey messages about sustainable marine policies to the public.

Park Kwang-myung, spokesperson for the City of Busan, stated,
“This ‘Media Members Day’ was more than just volunteer work or publicity—it marked the beginning of sincere communication where citizens participate in and promote policy,” adding,
“We hope the vivid, citizen-perspective content created by Media Members contributes to highlighting the value of Busan’s ocean and supports our bid to host the 2028 UN Ocean Conference.”

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Attachment: Overview of Media Members and Media Members Day

□ Overview of Media Members

• ●Purpose: To strengthen citizen communication and policy participation by producing promotional content from the citizen’s perspective and enhancing local media capabilities

• ●Activity Period: Year-round

• ●Fields of Activity: 4 categories (Blog, Photography, Short-form/Reels, Foreigners)

• ●Key Activities:
  · Coverage of Busan’s policies, events, and attractions
  · Creation of content such as blogs, card news, and videos
  · Communication with citizens via SNS and online platforms
  · Participation in major events such as workshops and inaugural ceremonies

• ●Number of Members:

Blog	Photography	Short-form	Foreigners	Total
60	10	30	20	120

□ Overview of Media Members Day

• ●Event Title: 2025 1st Media Members Day <Marine Environmental Campaign>

• ●Date & Venue: Saturday, June 7, 2025 / Songdo Beach, Busan

• ●Participants: Around 70 Media Members, family, and acquaintances

• ●Program Content: Beachcombing activity, production and promotion of environmental campaign content, networking, and commemorative photo session