Busan is good

A Gateway to the Global Market! Apply Now for the Second Cohort of “Team Busan” at CES 2026!

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced that applications for the second cohort of "Team Busan" — the group of companies to be featured in the Busan Pavilion at CES 2026 in Las Vegas, USA — will be accepted from today (May 26) through June 6.

• ●CES (Consumer Electronics Show) is the world’s largest innovation tech exhibition, attracting over 4,500 companies from more than 150 countries. It showcases the future of industries such as ICT, AI, and mobility and offers an optimal platform for startups and SMEs aiming for global expansion.

• ●This year, the City of Busan participated in CES 2025 under its own name for the first time, organizing a joint “Team Busan” booth with four institutions. The 23 participating companies signed $1.12 million (approx. KRW 1.6 billion) in on-site contracts, with total deal volume increasing from $10 million last year to $17.39 million (approx. KRW 25.2 billion) this year — a 70% growth. Additionally, six companies won CES Innovation Awards, achieving the best results to date.

Next year’s program will expand to include 28 companies. Three institutions will begin recruiting simultaneously starting today (May 26), targeting the following sectors:

Application Categories

• ●[Busan Economic Promotion Agency] – 12 companies in IT and ICT sectors

• ●[Busan IT Industry Promotion Agency] – 2 companies in XR/metaverse; 1 company in AI/data

• ●[Busan RISE Innovation Center] – 10 university-affiliated startups in strategic sectors
  ※ [Busan Technopark] – 2 companies in blockchain, 1 anchor enterprise will be recruited separately

• ●For the first time, the newly launched Busan RISE Innovation Center will participate in collaboration with local universities. A “Big Supporters Program” will connect each company with English-proficient university students to assist with booth operations, buyer interactions, and SNS content production.

Selected companies will receive:

• ●Booth space in the unified Busan Pavilion

• ●Partial support for airfare, logistics, and interpretation

• ●Specialized programs from each hosting institution

Support Details by Institution:

• ●[Busan IT Industry Promotion Agency] – Expanded support from 21 to 30 companies; offers consulting and partial application fee coverage for CES Innovation Awards, English promotional videos, branding consulting, and strategic briefing sessions. New this year: investor/buyer matching and market analysis reports for overseas expansion.

• ●[Busan Technopark, Busan Industry-Academia Convergence Institute] – Offers pre-event training on entering overseas markets (especially North America), buyer negotiation strategies, and business communication skills.

• ●[Busan Startup Investment Agency] – Will host 1:1 investor meetings (meetups) and offer training on IR pitching and investor engagement.

• ●Additional programs include:
  • On-site IR pitch sessions
  • Guided tours by industry experts
  • Docent programs
  • Product directory production
  • Post-event review seminars

Companies wishing to participate should refer to the application notices on each institution’s website and apply between May 26 and June 6.

• ●Each institution is recruiting different types of companies; please consult the relevant websites and notices for details.

---

Inquiries

• ●IT / ICT sector: Busan Economic Promotion Agency (+82-51-600-1822)

• ●XR / Metaverse / AI / Data sectors: Busan IT Industry Promotion Agency (+82-51-749-9162 / 9304)

• ●RISE Innovation Program: Busan RISE Innovation Center (+82-51-795-5164)

• ●CES Innovation Awards Consulting: Busan IT Industry Promotion Agency (+82-51-749-9325)

---

Appendix 1 – Recruitment Overview

• ●Application Period: May 26 (Mon) – June 6 (Fri), 2025

• ●How to Apply: Refer to announcements on each institution’s website

Exhibition Participation Support (per company, up to KRW 20 million)

Support Item	Details	Limit	Notes
Booth Rental	1 booth in Busan Pavilion (includes basic equipment)	₩15,000,000
Airfare	Roundtrip economy-class airfare	₩3,000,000	Post-payment
Promotion	Brochure/video production	₩2,000,000	Post-payment
Logistics	Shipping of exhibit items	Included
Interpretation	Local interpreter service	Included

Additional Programs

Program	Description
Innovation Awards Support	Application fee (₩1 million), strategy consulting, short video production
IR Support	IR pitch materials, English coaching, on-site pitch event (for selected companies)
1:1 Meetups	Startup-investor meetings through pre-matching (for selected companies)
Training Program	Training on booth setup, international marketing, buyer negotiation, and business etiquette
Global Networking	Networking with investors and participants during CES
Expert Tours	Field tours with industry experts to understand tech trends
Supporters Program	On-site booth support and content creation by university students
Publicity Support	Unified directory books, press coverage, post-event review seminars
Other Assistance	Application support, briefings, and operational guidance

---

Appendix 2 – CES 2026 and Busan Pavilion Overview

CES 2026 Overview

• ●Title: CES 2026 (Consumer Electronics Show)

• ●Dates: January 6 (Tue) – January 9 (Fri), 2026

• ●Venue: Las Vegas Convention Center, Venetian Expo

• ●Organizer: CTA (Consumer Technology Association, USA)

• ●Scale: 4,500+ exhibitors from 150+ countries, 142,000 attendees, 6,582 media members

• ●Since: First held in New York in September 1967; this will be the 60th edition

• ●Features: Exhibition booths, investor networking, conferences, seminars, and CES Innovation Awards

• ●Categories: All consumer electronics including IT/ICT and electrical/electronic devices

Busan Pavilion Overview

• ●Size: 32 booths (3,200 ft²), approx. 28 companies

• ●Location: 2nd floor of Venetian EXPO, Global Pavilion Zone

• ●Booth Type: Island booth (4 open sides)

• ●Eligibility: Busan-based SMEs and startups with consumer-ready products or commercialized tech in advanced industries

• ●Host/Organizers: Busan Metropolitan City / BEPA, BIPA, Busan Technopark, Busan RISE Innovation Center, BCIIC, Busan Startup Investment Agency