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Relay Campaign for “2025 World No Tobacco Day Week” Kicks Off Today (May 26) and Runs Through June 6

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will hold the “2025 World No Tobacco Day Week Relay Campaign” from today (May 26) through June 6, designating the two-week period as a smoking cessation promotional week to mark the 38th World No Tobacco Day (May 31).

• ●“World No Tobacco Day” was established by the World Health Organization (WHO) in 1987 to raise awareness of the dangers of smoking and the importance of quitting, and is commemorated globally on May 31 each year.

• ●The promotional week will be carried out in collaboration with the Busan Metropolitan Office of Education, NHIS Busan-Ulsan-Gyeongnam Regional Office, Busan Smoking Cessation Support Center, 16 district public health centers, and other related institutions.

This year’s campaign slogan is: “Glamorous Ads, Hidden Traps! Busan Citizens Won’t Be Fooled.” The campaign targets young people — whose smoking cessation attempts have recently declined — to raise awareness of the deceptive marketing strategies used by the tobacco industry.

• ●A variety of participatory programs will be conducted to inform citizens of the dangers of smoking and encourage them to quit.

On June 5, from 2:00 PM to 5:00 PM, the city will hold the “One Healthy Step, The Start of Quitting” campaign at Bukhang Waterside Park, in conjunction with the “1530 Healthy Walking Contest.”

• ●The event will include a pledge ceremony for healthy living and slogan chanting, along with interactive booths for citizen participation.

• ●A total of 15 booths will be set up by 16 participating institutions, offering activities such as ▲ No-smoking OX quizzes ▲ Lung age testing ▲ Lung function tests ▲ Healthy lifestyle experiences and information sharing.

To further encourage smoking cessation among young people, the city is offering a “Youth Smoking Cessation Challenge Mileage Program” through June 30.

• ●Youth aged 18–39 who successfully quit smoking for four weeks after registering with a public health center cessation clinic will be eligible for a prize draw. 200 winners will receive 20,000 points in youth activity mileage.

• ●The awarded mileage points will be credited via the Busan Youth Platform and can be converted into Dongbaekjeon points for use at affiliated stores.

• ●Interested participants must sign up for both the Busan Youth Platform and the Busan Bank Dongbaekjeon, successfully complete a four-week cessation program through a local clinic, and submit an event application form.

Separately, the Busan Smoking Cessation Support Center and NHIS Busan-Ulsan-Gyeongnam Regional Office will hold a commemorative event today (May 26) at 10:00 AM in the J Building Atrium of Pusan National University Hospital.

• ●The event includes: ▲ A ceremony for the 38th World No Tobacco Day and the 10th anniversary of the Smoking Cessation Center ▲ Joint PR booths by related agencies ▲ A cigarette butt cleanup campaign.

District-level public health centers will also hold autonomous campaigns tailored to local community characteristics, contributing to the overall atmosphere of the promotional week.

• ●These activities include ▲ Street campaigns for local residents ▲ Public no-smoking zone guidance ▲ Tobacco-free school programs ▲ Education sessions for children and youth — all in collaboration with local agencies to spread a smoke-free culture across the community.

• ●Details and schedules can be found on the Busan Smoking Cessation Support Center’s blog (blog.naver.com/busantcc9030) or by contacting each district public health center directly.

Director Lee So-ra of the Busan Citizen Health Bureau stated, “Smoking is a leading cause of various diseases and a major social and economic burden. We hope this promotional week serves as a turning point toward healthier lifestyles for all citizens. We especially ask for widespread interest and participation to help the younger generation choose a smoke-free, healthy life.”

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Appendix 1 – Promotional Poster

Appendix 2 – 38th World No Tobacco Day Promotional Week Events

A full event table is available in the original press release, detailing dates, venues, main activities, and contact information for each campaign led by city departments, district health centers, and affiliated organizations.