Busan is good

Busan’s Signature Cultural Heritage Brand ‘Gohwaye (古와藝)’ Expands Sales Locations!

내용

The Busan Metropolitan City Government (Mayor Park Heong-joon) and the Busan Intangible Cultural Heritage Association (President Kim Sung-yul) announced the expansion of sales outlets for the city’s cultural heritage merchandise brand “Gohwaye (古와藝),” recently adding its third and fourth retail locations.

• ●The Gohwaye brand was launched in 2022 with support from Busan's Cultural Heritage Product Development Project, aiming to preserve and widely promote the beauty and value of the city’s cultural heritage.

• ●The name Gohwaye (古와藝) combines the characters Go (meaning “ancient”) and Yae (meaning “art”), reflecting the harmony of traditional and modern aesthetics. It was also inspired by the Busan dialect word “gohwaye,” which means “beautiful” or “lovely.” The brand represents Busan’s high-quality cultural heritage and offers citizens and tourists the opportunity to enjoy cultural assets in everyday life.

A total of 35 Gohwaye products were developed from 2021 to 2024, and 6 additional items are planned for development in 2025.

• ●Annual product development includes:

• ○2021: 7 items (mood lamps, fans, AirPods cases, t-shirts, tumblers, glass cups, mugs)

• ○2022: 11 items (bookmarks, two types of eco-bags, coasters, handkerchiefs, two types of mood lamps, hardcover notebooks, bottle books, soju shot glass sets)

• ○2023: 10 items (two types of diffusers, sauce bowls, scarves, coasters, golf ball marker sets, brass soju and somaek glasses, brass plates, goblet glasses, highball glasses)

• ○2024: 7 items (diffuser, jar-shaped liquor bottles, portable battery, sailboat stirrer, embroidered towel, picnic mat, Merchi and Wave clips)

• ○2025 (Planned): 6 items (music boxes, 4 types of metal badges, masking tape, handkerchiefs, keychains, plastic trays)

• ●Sales Locations:

• ○1st store: Busan Traditional Arts Center (2022)

• ○2nd store: Busan Design Store (2023)

• ○3rd store: Busan City Hall convenience store (2025)

• ○4th store: BIG SHOP (Gwangbok-ro, 2025)

For detailed information on Gohwaye (古와藝) products, please visit the official website (gohwaye.com) or contact the Busan Traditional Arts Center at ☎ 051-758-2530.

The Busan Traditional Arts Center, operated by the Busan Intangible Cultural Heritage Association, was the first traditional arts center in Korea to develop cultural heritage merchandise. It plays a vital role in raising public interest in cultural heritage and supporting the economic independence of intangible cultural heritage holders and successors through product sales.

Jo Yoo-jang, Director General of the Busan Culture Bureau, stated,
“Through Gohwaye (古와藝), we aim to elevate the elegance and beauty of traditional Korean arts by blending the spirit of heritage holders with modern sensibilities. We will continue to develop diverse cultural products and expand sales channels to promote Busan as a global city of cultural heritage.”