Busan is good

The 15th Busan MICE Content Contest to Be Held

내용

Busan Mayor Park Heong-joon announced that the 15th Busan MICE Content Contest will be held from May 26 to June 27.

First launched in 2011, this annual contest celebrates its 15th year in 2025. The purpose is to discover and cultivate representative MICE events by developing creative content based on Busan’s specific conditions and characteristics, thereby enhancing the city's competitiveness in the exhibition and integrated industry sector.

The contest features three categories:
❶ Proposals for exhibitions and international conferences utilizing AI and digital technologies
❷ Unique venue-based event planning that leverages Busan’s distinctive spaces
❸ Customized tourism programs tailored for MICE participants and bleisure tourists

Anyone may participate individually or in teams of up to four members.

Submissions must be sent via email to the Busan Tourism MICE Promotion Association from May 26 to June 27 (micebusan@naver.com).

Entries already in operation, award-winning from other contests, or simple imitations of existing cases are not eligible.

Application forms can be downloaded from the official Busan website (www.busan.go.kr/nbgosi) or from MICE Worknet (www.mice.or.kr).

Eight winners will be selected through a two-stage evaluation process in July (document review and presentation).
Prizes include:

• ●Grand Prize (1 team): KRW 3 million, awarded by the Mayor of Busan

• ●Excellence Awards (2 teams): KRW 1.5 million each, awarded by the CEO of BEXCO

• ●Encouragement Awards (5 teams): KRW 1 million each, awarded by the President of the Busan Tourism MICE Promotion Association
  Total prize pool: KRW 11 million

To support the commercialization of winning entries, consulting and expert mentoring will be provided, along with a presentation and discussion session.

In addition, organizers that implement events based on winning ideas will be eligible for preferential consideration under city-supported programs, such as the Private Exhibition Support Program and the Local Exhibition Organizer Support Program at BEXCO.

For more information, contact the Busan Tourism MICE Promotion Association at ☎ 051-740-7825.

Kim Hyun-jae, Director-General of the Tourism MICE Bureau, stated,
“This 15th edition of the contest aims to discover competitive content and talent that can drive the growth of Busan’s MICE ecosystem and contribute to revitalizing the regional economy.”

---

[Attachment 1: Contest Poster]

[Attachment 2: Contest Overview]

Category	Details
Contest Title	15th Busan MICE Content Contest
Submission Period	May 26 – June 27, 2025
Eligibility	Individuals or teams of up to 4 members
Fields	Choose 1 of the 3 categories below:
❶ MICE event planning and attraction proposals (exhibitions/conferences)
❷ Concepts utilizing Busan’s unique venues
❸ Specialized tourism programs for MICE visitors
Submission Method	Submit documents via email (micebusan@naver.com)
Organizer	Hosted by Busan Metropolitan City,
Organized by Busan Tourism MICE Promotion Association,
Sponsored by BEXCO
Evaluation Process
Step 1: Document screening (July 4, 2025)
Step 2: Final presentation (July 18, 2025)
Award Ceremony: Second half of 2025

Awards Summary

Award	No. of Teams	Awarding Body	Prize
Grand Prize	1	Busan Mayor	KRW 3 million
Excellence Awards	2	CEO of BEXCO	KRW 1.5 million each
Encouragement Awards	5	President of the Association	KRW 1 million each