Busan is good

Free Use of Intellectual Property Rights for Busan's Communication Character, ‘Boogi’

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced today (April 1) that it has begun accepting applications from local SMEs and small business owners who wish to use the intellectual property rights of the city’s popular communication character, "Boogi," free of charge.

The "Boogi Intellectual Property Rights Open Project," started in 2021, permits local SMEs and small businesses in Busan to commercially use Boogi, the city's beloved communication mascot, thereby helping businesses generate income.

To stimulate the local economy, the city has provided SMEs and small businesses with free access to "Boogi," a character that has gained considerable popularity nationwide as well as in Busan.

This year, the city will accept applications through its official website (www.busan.go.kr/character01) in two phases:

• ●First half: April 1–April 30

• ●Second half: November 1–November 30

The city will review each application individually, checking criteria such as:

• ●Appropriateness of the business and products for licensing.

• ●Ensuring the product does not negatively impact Boogi’s image and brand value.

• ●Ensuring there are no disqualifying factors, such as overdue taxes.

Approved applicants will be notified individually.

The initial usage period granted will be for three years. Businesses wishing to extend their usage rights can apply again before their initial license expires.

Additionally, Busan City is actively supporting participating businesses by providing promotional spaces (booths) at various sales promotion events. In early March, at the "<Goods Is Good V.2>" event, several domestic and international retail giants proposed introducing Boogi-themed merchandise, underscoring the growing popularity and commercial potential of the character.

City Spokesperson Park Gwang-myung stated, 

"As Boogi’s popularity grows, inquiries about using its intellectual property rights are steadily increasing. We encourage local SMEs and small businesses to actively participate and grow together with Boogi through this initiative."