TrekSta’s NestFIT Technology captivating the world
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Busan-based company TrekSta’s footwear has received a lot of praise about its advanced technology and high quality from foreign media.
TrekSta announced that TrekSta’s Evolution Mid GTX has been honored as a recipient of a 2011 Backpacker magazine Editors’ Choice Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance.
The Backpacker Editors’ Choice Awards, bestowed annually since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories.
Backpacker is the most influential outdoor magazine in the
Last year, TrekSta’s NestFIT technology was selected as ‘Best Gear of the Year’ by Men’s Journal, a service-oriented lifestyle magazine covering adventure, travel and leisure as well as the latest technology products.
Dennis Lewon, Deputy Editor for Backpacker Magazine said “The Evolution Mid GTX really hit all of our criteria for light hikers,” and added “They fit a wide range of feet, the toe box allowed room for all day comfort, and the tread held up really well over many, many miles. In light hikers, we look for exceptional fit, comfort, and traction, and TrekSta nailed them all.”
All about TrekSta:
Founded in 1988, TrekSta is a leading manufacturer of technical outdoor footwear, now sold in more than 20 countries around the world. With the goal of advancing the marketplace by improving footwear technology, the company has revolutionized the way shoes fit and feel by creating the pioneering NestFIT system, which mirrors the actual contours of the human foot for total comfort, freedom and support. Combining technical innovations like NestFIT and their proprietary total-traction outsoles with cutting-edge materials and impeccable craftsmanship, TrekSta continually redefines what shoes, boots and sandals – and those who wear them – can do. For more information about TrekSta, visit www.trekstausa.com.
All about Backpacker:
Backpacker (www.backpacker.com) brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go to more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine and website, and the only outdoor media publication whose editors personally test the hiking trails, camping gear, and survival tips they report on. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured. The magazine recently launched mobile media applications that allow users to text-message hiking maps and directions to their phones. In the last four years, Backpacker has won five National Magazine Awards, the publishing industry’s highest honor. In 2008, the magazine won the NMA for General Excellence, joining The New Yorker, Mother Jones, GQ, and National Geographic as top winners in their respective size categories. In 2009, it won three awards, including General Excellence Online. Backpacker has also won numerous other print, design, and digital awards, and its writers have been recognized in prestigious contests and best-of-the-year anthologies.
