The store is run by the Busan Special Marine Products Council, which consists of 20 of the best Busan-based marine products companies (as designated by the City of
The store’s presence will help promote the City of
In addition, this kind of joint marketing venture will extend the market for Busan’s marine products across the country by promoting the city’s products and gathering customer feedback to further improve on them.
Busan City plans to open more stores at BEXCO, train stations in other cities and in the vicinity of Seoul and to advertize their presence in the KTX magazine and other journals.