Busan is good

What comes to mind when you think about ‘Busan’? The clear winner: ‘Haeundae!’

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Busan City conducted a survey asking Busan City official website visitors what comes to mind when they think about ‘Busan’. The survey was conducted via Busan City’s official website, in English, Japanese and Chinese. 211 Koreans and 558 foreigners participated in the survey.

 

According to the survey’s results, 32% of the Korean respondents and 23.8% of the foreign respondents answered ‘Haeundae’, along with the sea, coastline and sandy beaches. 8% of Korean respondents mentioned the PIFF Festival and film in general, while another 8% mentioned the natural environment and Busan’s magnificent night view. 9.3% of the foreign respondents selected the delicious local food, such as pork soup and seafood dishes. 

 

Recently, Busan Development Institute conducted another survey about the strongest association people make about Busan City, and 51% of the 1,500 Korean respondents and 46% of the 650 foreign respondents replied, ‘Haeundae’, ‘Sea’ or ‘Beach’.