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Local Brand Stores to Be Opened at Busan Lotte Complex Shopping Mall

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The local brands of Kolping, SEJUNG, PARKLAND, Green Joy and Treksta will be located at the Busan Lotte Complex Shopping Mall which is scheduled to open the end of this year in the East Busan Tourism Complex.

 

This is the first time ever that no premium or luxury brands will be made available at a premium outlet. 

 

After discussion with the city, Lotte decided to only include local brands in the outlet. Lotte, as a creative economic partner with Busan, felt the move would help stimulate the local economy. This will serve as a model case for the creative economy in the living/distribution field.