BEXCO launches its yacht convention business
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The BEXCO (Busan Exhibition and Convention Center) has introduced the yacht as a part of their yacht convention business project, offering customers the opportunity to hold small-scale business meetings, special events and academic forums on the yacht. This is the only customized convention facility of this kind in Korea.
The 52ft catamaran with a seating capacity of 29 was introduced specifically for yacht conventions. Conference equipment - including a projector, projection screen and small conference room are provided on the yacht.
The yacht is named “Yacht B”, following a public naming contest. The letter “B” implies words which come to mind when one thinks of Busan such as Busan, BEXCO, Blue, Beautiful, and Business.
The "Yacht B" will be preferentially used for those visiting Busan to consider the city as a potential international conference venue, as well as for domestic and international VIPs and participants of MICE (Meeting, Incentives, Convention & Exhibition) related events. Large-scale international events - like the Busan International Motor Show, 95th Lions Clubs International Convention, and World Water Congress & Exhibition - are scheduled to be held in Busan this year. Targeting foreign participants of the events, BEXCO plans to promote the ‘Yacht B’ as part of its marine tourism packages.
In addition, yacht-based tour programs including sea fishing and sailing off Gwangalli and Haeundae Beaches will be introduced to the public to boost marine tourism.
‘Yacht B’ set sail on its first voyage, departing from Gwangalli Beach, on April 5, 2012.
The CEO of BEXCO, Kim Soo-ik said, “The launching of "Yacht B" aims to invigorate marine leisure tourism and the MICE industry in Busan, as well as to enhance the city's status as the marine capital of Korea.”
For more information, please call 051) 740-7959 or visit the website at http://www.bexcoyacht.co.kr (currently only in Korean)
