Busan Selected by Overseas Buyers as the Best Promotion City
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Busan City has been chosen as the city best skilled at promoting and marketing itself in the region, according to overseas buyers and media experts. It received the top prize in this category at this year’s IT & CMA Exhibition, which ran at the Bangkok Convention Center in Thailand from Oct. 4-6. A promotional team consisting of officials from Busan City, Busan Tourism and Convention Bureau and local hotel executives carried out a vigorous program of marketing activities during the exhibition.
They went there armed with specially filmed video clips to promote the city, such as Choi Ji-woo’s “Love Story in Busan,” which was accompanied by a photo-shooting event. Furthermore, the team set up image posters showing Busan City’s achievements and potential as a host of world-class international conventions.
The IT&CMA exhibition is hosted by TTG Asia Media, which has its headquarters in Singapore. It is Asia’s largest tourism and convention exhibition, where MICE (Meeting, Incentive, Conventions and Exhibitions) experts gather from around the world. The ‘Best City Promotion Award’ that Busan received takes on more meaning as it was decided by overseas buyers and media experts.
The source of news: Dynamic Busan
