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Busan Accelerates Its Leap Toward Becoming a “Global Workation Hub City” in Partnership with Agoda

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Busan Metropolitan City, led by Acting Mayor Kim Kyung-duk, announced that it will promote the “Busan-style Global Workation Promotion” for international participants visiting Busan for vacation-based remote work (workation) in cooperation with the global online travel platform Agoda.

This promotion has been designed to combine Agoda’s extensive global network and user base with Busan’s rich tourism content that integrates work and leisure, aiming to establish Busan as a “world-class workation destination where work and relaxation coexist.”

Through joint marketing initiatives with Agoda, the city will strengthen the global competitiveness of the Busan workation brand and expand the attraction of international participants.

In October last year (2025), the city signed a memorandum of understanding with Agoda on tourism exchange and cooperation and has since been promoting the expansion of inbound international tourists based on global platforms, including its website (www.agoda.com), mobile application, mobile web, and other channels.

As part of this initiative, starting May 6, Busan will actively promote workation programs linked to the Agoda platform, focusing on major inbound markets such as Japan, China, and Taiwan, to expand its presence in the global market.

As a key component, Agoda will establish a dedicated landing page and promotional section for Busan-style workation within its platform and conduct both internal and external digital marketing campaigns to actively introduce the unique strengths and appeal of Busan’s workation offerings to users worldwide.

Meanwhile, the city will fully transition its existing foreign participant procedures into a “foreigner-friendly reservation system” utilizing the global online travel platform, thereby improving user convenience.

The city plans to simplify the verification process for international participants to lower entry barriers, enhance global accessibility, and establish a foundation for continuous participation inflow.

Employees of overseas companies and digital nomads who wish to participate in the workation program can complete pre-verification on the official Busan workation website using a passport and documents verifying their employment. They can then receive accommodation discounts by applying a dedicated promotional code provided by Agoda.

Through this strategic partnership with Agoda, the city expects to establish a global-standard workation operation model, encourage long-term stays by international participants, and maximize local consumption as well as tourism and economic ripple effects.

Acting Mayor Kim Kyung-duk stated, “Our collaboration with Agoda, a globally recognized platform, will serve as a catalyst for expanding Busan’s workation brand worldwide and ushering in an era of 5 million international tourists. We will continue to strengthen globally competitive infrastructure and convenience so that talented individuals from around the world can enjoy Busan’s charm while experiencing both work and relaxation simultaneously.”