Busan is good

‘Busan Happy Mileage’! Walk, Participate, and Share to Accumulate Happiness!

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will begin accepting applications for participation in the 2nd pilot project of the “Busan Happy Mileage” program starting at 3:00 PM on July 30, on a first-come, first-served basis.

“Busan Happy Mileage” is a citizen participation incentive system that allows users to earn points through walking, visiting 15-minute urban living facilities, and volunteering by using the “Busan is Good Dongbaekjeon” app. The earned points can be converted into the local currency, Dongbaekjeon, for usage.

The 1st pilot project, which was conducted from December last year to April this year, targeted 50,000 Busan citizens. Public participation closed within just one day of launch due to high interest.

Following the project, a satisfaction survey revealed that 91.6% of participants were satisfied, and 99.2% expressed their willingness to participate again, indicating high public approval and interest in continued engagement.

The 2nd pilot project will expand its participant capacity from 50,000 to 100,000. Existing participants will be automatically re-enrolled without the need for additional application, and 50,000 new participants will be recruited.

Any Busan citizen aged 19 or older can participate. A special quota will be reserved for socially vulnerable groups, totaling 20,000 individuals. Eligible groups include seniors aged 65 or older, isolated or reclusive youth, households at risk of solitary death, and those experiencing mental health crises.

Seniors aged 65 or older will automatically be classified into the special quota at the time of registration, making it easier for those unfamiliar with digital devices to participate.

Previously accumulated points for existing users can be used until July 29. Any unused points after this date will automatically expire.

The point accumulation period for the 2nd pilot project runs from July 30 to December 31. The point conversion limit has also been increased compared to the previous round—from 30,000 KRW to 40,000 KRW. Other accumulated points can be used at designated discount merchants such as public sports centers, with discounts ranging from 1% to 10%.

Daily steps over 1,000 (or 5,000 for those 65 and older) will earn points. Additional points will be awarded for walking more than three days a week.

By visiting over 600 happiness facilities such as “Deullak Nallak HAHA Center” found on the 15-minute urban living zone map in the app and authenticating visits via QR codes, users can accumulate points. Additional points are given when visiting at least three times a week.

Points earned from completing volunteer missions on the “Volunteer Bank” app can also be transferred to the Happy Mileage system.

Applications for the 2nd pilot project open at 3:00 PM on July 30 via the “Busan is Good Dongbaekjeon” app.

For more information, please refer to the notices on the Dongbaekjeon website (busandong100.kr) or the app.

Cho Yeong-tae, Director General of the Administrative Management Bureau, stated,
“We hope this initiative will serve as a starting point for small acts of happiness that bring vitality to the city and foster a warm, connected community.”
He added, “We will continue to support efforts that spread daily happiness, mutual care, and a sense of shared community throughout Busan.”