Busan is good

Busan Metropolitan City to Recruit Participants for the "2025 Busan Brand Festa" Held Together with the Co-Prosperity Fair

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The Busan Metropolitan City announced that it is recruiting companies to participate in the largest local brand shopping festival, the "2025 Busan Brand Festa," scheduled for July.

• ●The Busan Brand Festa is a large-scale consumer festival where local small and medium-sized enterprises (SMEs) can promote and sell their outstanding products.
  It has been held annually since 2019 to enhance brand awareness and support market expansion for Busan-based companies.

• ●In 2024, the event hosted 93 companies with 133 booths, attracting over 10,272 visitors over three days.

This year’s event will be held from July 25 to 27 at BEXCO Exhibition Center I.

Timed for the summer holiday season, it aims to promote Busan brands not only to local citizens but also to domestic and international tourists, under the slogan:
"Enjoy Busan to the Fullest."

• ●The event will feature diverse sales and exhibition zones, including food and beverages, fashion, interior goods, and leisure sports.

• ●Special programs will include collaborations with Busan-based creators, one-day classes, and various visitor engagement events.

• ●Notably, the event will be co-hosted with the Korea Commission for Corporate Partnership (KCCP),
  offering joint purchase consultation sessions between large corporations, public agencies, and SMEs, thereby supporting new sales channels for local companies.

(About KCCP: The Korea Commission for Corporate Partnership promotes agreements between large and small businesses to foster a culture of mutual growth.)

Key Points for 2025 Busan Brand Festa:

• ●Programs designed to attract summer tourists, including collaborations with Busan creators.

• ●Joint events with KCCP to encourage collaboration between large corporations and SMEs.

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How to Apply:

• ●Eligible companies: SMEs located in Busan

• ●Application deadline: July 4, 2025, by 5:00 p.m.

• ●Apply via the official website: www.bbf.show

Participation Fees:

• ●Standard booth: 800,000 KRW

• ●Independent booth: 600,000 KRW (self-constructed)

• ●Art wall booth: 1,000,000 KRW
  (Additional charges apply for extra facilities like electricity, internet, water supply, etc.)

Discounts:

• ●20% discount for early applications (by May 30)

• ●10% additional discount for returning participants
  (Combined discounts up to 30% possible; additional discounts may apply for group or startup entries.)

For Inquiries:

• ●Event Secretariat: ☎ 051-740-7408

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Kim Bong-cheol, Director-General of Busan’s Digital Economy Bureau, stated,
"The Busan Brand Festa is a great platform to showcase Busan’s outstanding products to citizens and tourists alike, and to help local companies grow into representative Busan brands.
We look forward to the participation of many promising and capable local companies."