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ATEEZ and TREASURE Join the 2025 Busan One Asia Festival (BOF)

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The Busan Metropolitan City announced that ATEEZ and TREASURE have been added to the lineup for the 2025 Busan One Asia Festival (BOF) Big & Band Concert, which will take place from June 11 to 13 at BEXCO Exhibition Center I.

The BOF Big & Band Concert will feature top-tier K-pop idol groups and live bands across three days:

• ●Day 1 and Day 3 will showcase popular K-pop idol groups,

• ●Day 2 will be dedicated to live K-pop band performances.

The newly announced artists for the Big Concert are ATEEZ and TREASURE.

ATEEZ, who made headlines in 2024 as the first K-pop boy group to perform at the Coachella Valley Music and Arts Festival, continues to gain global recognition. Their world tour begins in July, covering 12 cities across North America and 3 cities in Japan. Their participation in BOF further cements their status as global performance icons.

TREASURE, a leading force among 4th-generation idols, recently concluded their first successful tour across the Americas and is now kicking off their Japan tour. They are widely praised for their powerful performances and will bring that same energy to the BOF stage on June 13.

Tickets for the concert will be available through Melon Ticket over a three-day period from April 23 to 25, opening daily at 8:00 p.m. Second-round ticket sales will open in early May, with detailed schedules to be announced via official BOF channels.

The 2025 BOF is hosted by the City of Busan and co-organized by the Busan Tourism Organization and SM Culture & Contents Co., Ltd.. More information about the festival can be found on the official website (www.bof.or.kr), Facebook (@BusanOneAsiaFestival), and Instagram (@bof_official_kr).

Cho Yoo-jang, Director General of the Culture Bureau of Busan, remarked,

“With these global artists joining the BOF Big & Band Concert, we expect an even more spectacular festival. In addition to the concerts, this year’s BOF will introduce various new programs for everyone to enjoy, and we look forward to your support and participation.”