Busan is good

Busan City to Support Marketing for Unique Dessert Businesses — Local Small Businesses Can Apply by April 30

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The Busan Metropolitan City, in cooperation with the Busan Economic Promotion Agency, announced that it is recruiting 10 small businesses in the unique dessert industry to participate in a specialized marketing support program, with applications open from April 17 to April 30.

This initiative is part of Busan’s annual “Promising Small Business Sector Marketing Support Project,” which began in 2017. It aims to identify high-potential local business sectors and support their growth through customized online and offline marketing, with the ultimate goal of fostering regional brands.

“Unique Desserts” have once again been selected as the city’s promising business sector for 2025, following their designation in 2024. The category is growing rapidly across Korea, especially among MZ generation consumers. Last year’s program helped participating businesses increase sales by an average of 22%, with some achieving substantial success, such as expanding into new markets and receiving media coverage.

For 2025, the program will focus on three specific categories:

• 1.Local Desserts — made with Busan ingredients and inspired by local stories

• 2.Global Desserts — representing traditional and distinctive desserts from around the world

• 3.Neighborhood Favorites — creative, high-quality desserts with strong local followings

Program Details

• ●Number of selected businesses: 10 (based on expert evaluation)

• ●Support provided:

• ○Up to 7 million KRW per business for branding, design, packaging, and PR materials

• ○Exhibition and festival participation support (booth and related costs)

• ○Online marketing assistance (photo/video shoots, SNS, blogs, community promotion)

• ○Special consulting (in marketing, taxation, or business management)

• ○Participation in flea markets and other sales promotion events

Eligibility Criteria

• ●Small dessert businesses registered in Busan

• ●Must offer distinctive products in taste, design, or concept compared to standard dessert shops

• ●Manufacturers with fewer than 10 regular employees; others with fewer than 5

How to Apply

• ●Deadline: April 30, 2025

• ●Method: Online via the Busan Small Business Support Center website (bsbsc.kr)

• ●Contact: Busan Economic Promotion Agency at 1833-3665

Kim Bong-cheol, Director of Busan’s Digital Economy Bureau, stated:

“We hope that through this second-year support project, unique dessert brands can take root as iconic symbols of Busan, energizing the local dessert scene and helping boost sales for small businesses.”