Busan is good

Busan City Seeks Participants for the “2025 Open Market Entry Support and Activation Program”

내용

The City of Busan (Mayor Park Heong-joon) has announced the launch of the “2025 Open Market Entry Support and Activation Program” to help local small businesses expand into online markets and discover regionally specialized high-quality products.

Through this initiative, Busan City will select:

• ●10 promising companies in the product development category

• ●150 companies in the market entry support category

In the product development category, selected companies will receive comprehensive support for creating online-exclusive products, including:

• ●Market research

• ●Brand planning

• ●Product planning

• ●Design development

Once products are developed, companies will receive additional assistance to raise brand awareness and open sales channels through:

• ●Entry into major domestic e-commerce platforms

• ●Participation in online promotional events

In the market entry support category, 150 companies will receive marketing support such as:

• ●Access to leading domestic e-commerce platforms

• ●Participation in curated online promotional events
  This will help local companies boost their brand visibility and increase sales.

Interested businesses can apply through the Busan Economic Promotion Agency website (bepa.kr) until May 7, 2025.

Eligibility requirements are as follows:

• ●Companies must be eligible for a Small Business Confirmation or SME Certificate

• ●For product development, applicants must be based in Busan and either:

• ○Manufacture their own products or

• ○Sell products via OEM (Original Equipment Manufacturing)

• ●For market entry support, companies must have a detailed online product page

For more information, please contact the Small Business Support Division at the Busan Economic Promotion Agency (☎ 051-600-1384).

Kim Bong-cheol, Director of the Digital Economy Office of Busan City, stated:

“Through this program, we will provide substantial support to help local small businesses build their competitiveness and achieve sustainable growth in the online market.”
“We will continue to promote diverse marketing support policies to vitalize the local economy.”

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[Appendix] Program Overview and Timeline

Program Overview

• ●Legal Basis: Article 9, Busan Metropolitan City Ordinance on SME Product Promotion and Market Expansion

• ●Duration: March to December 2025

• ●Details:

• ○Product Development: Integrated services for developing online-exclusive products

• ○Market Entry Support: Entry into domestic e-commerce platforms, online exhibitions, and promotional events

• ●Eligibility:

• ○Product Development: Companies headquartered in Busan that manufacture or sell OEM products

• ○Market Entry Support: Companies headquartered in Busan that have detailed product pages

• ○Both categories: Must be eligible to obtain an SME or small business confirmation

• ●Program Scale:

• ○10 companies for Product Development

• ○Approximately 150 companies for Market Entry Support

• ●Organizer: Busan Economic Promotion Agency

Program Timeline

• ●April 7 – May 7: Open call and application period

• ●May: Evaluation and selection of participating companies

• ●May – December: Product development and market entry support

• ●December: Satisfaction survey of participating companies