2026 Busan YouTube Contest ‘My Dongbaekjeon White Book’
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□ Busan Metropolitan City is holding the 2026 Busan YouTube Contest ‘My Dongbaekjeon White Book,’ dedicated to Dongbaekjeon, the city’s local currency, until October 27, 2026.
○ It aims to build support for the 100-Day Emergency Measures for Livelihoods, the inaugural policy endorsed by the 9th popularly elected government, with a focus on economic revitalization, while gathering ideas from the public.
□ The theme is ‘Positive Moments with Dongbaekjeon,’ inviting participants to highlight the benefits of using the local currency payment option and the tangible effects of municipal initiatives from their firsthand perspectives.
○ Dongbaekjeon encompasses a range of features—cashback, Dongbaek Pass (transit fare refunds), Dongbaek Plus (QR code payments), and BUSAN Pay, exclusive to foreigners. Submissions must present at least one personal experience or practical tip involving Dongbaekjeon.
○ A narrator or a protagonist, such as a person living alone, a small business owner, a foreigner, or a student, may share an authentic account of incorporating Dongbaekjeon into everyday life.
□ Entries may take the form of vlogs, advertisements, short clips, documentaries, variety shows, or any other creative format, up to three minutes long. Those based in Korea, including registered foreign residents, are encouraged to compete as individuals or teams.
□ A judging committee will select eight videos.
○ A total of five million won will be distributed as follows: 2,000,000 won for the Grand Prize, 600,000 won each for three Excellence Awards, and 300,000 won each for four Honorable Mentions.
○ Winning works will serve as promotional content.
□ Along with the video, the application form, available under the 공모전 접수 section of the website (tv.busan.go.kr), must be uploaded online.
○ Detailed schedule and guidelines can also be found there.
