Busan Ranks 22nd Globally and 7th in Asia for Hosting International Meetings in UIA Rankings
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Busan Ranks 22nd Globally and 7th in Asia for Hosting International Meetings in UIA Rankings
□ Thanks to a unified marketing approach jointly implemented with the Busan Tourism Organization, Busan Metropolitan City ranked 22nd in the world and 7th in Asia in the 2025 International Meetings Statistics Report released by the Union of International Associations (UIA), reaffirming its status as a top-tier MICE hub.
○ In addition, Busan achieved its highest-ever position in the International Congress and Convention Association (ICCA)** Statistics Report, placing 49th in the world and 12th in Asia.
* An institution that collects and analyzes data on non-governmental and intergovernmental organizations worldwide
** A leading global authority on MICE statistics
□ This accomplishment reflects the robust partnership between Busan and the Busan Tourism Organization amid intense competition to attract international gatherings in the post-pandemic era.
○ From the initial bidding process through on-site presentations and final negotiations, the two entities have worked hand in hand to secure prominent events for Busan.
□ Strong synergy between BEXCO, a premier convention center in Busan, and the city’s extensive infrastructure, including accommodations, shopping, and cultural resources, is another major advantage.
○ Its distinctive MICE ecosystem, which combines comprehensive facilities and excellent visitor services, has earned broad recognition.
○ Professional support from the Busan MICE Alliance, alongside public-private cooperation, continues to play an important role in the rapidly growing global convention market.
○ Building on their outstanding performance in the UIA and ICCA rankings, Busan and the Busan Tourism Organization are committed to further enhancing customized incentive initiatives with regional industry stakeholders to welcome more prestigious multilateral conferences and large-scale academic forums.
