Busan Previews Its Future as World Design Capital, Powered by AI and Youthful Creativity
- Contents
-
Busan Previews Its Future as World Design Capital, Powered by AI and Youthful Creativity
□ On October 28, 2025, Busan Metropolitan City confirmed the release of an AI-based promotional video co-produced with students from Dongseo University—named “College of the Year” at the Seoul Creative Festival for two consecutive years—in order to share the significance of Busan’s selection as the 2028 World Design Capital (WDC) with citizens and the MZ Generation.
□ This project combines the fresh perspectives of local students with AI-assisted methods to convey the narrative of ‘Busan, a city that has grown with design’ in a sleek and contemporary way.
○ The video traces Busan’s past, present, and future, delivering messages of ‘resilience and challenge, coexistence and innovation’ through music and visuals.
○ The soundtrack, ‘Busan: Design Your Life,’ reimagines the city’s journey—from rebuilding after wartime devastation to becoming a place where design enriches everyday living—blending hip-hop rhythms and AI-generated graphics.
○ Lyrics such as ‘a city that blossomed out of ruins,’ ‘abandoned factories reborn as cultural havens,’ and ‘how design redefines lifestyle’ reflect ongoing urban regeneration and design-led transformation, portraying Busan as not merely focused on refining its physical appearance but on crafting a higher quality of life.
□ The production demonstrates the synergy of advanced technology and young artistic vision via ▲ AI 3D animation, ▲ sound mixing, and ▲ hip-hop vocals, underscoring Busan’s energetic, forward-looking identity.
○ The Dongseo University team, honored twice as College of the Year, was involved from start to finish, including planning, storyboarding, and music direction.
○ Team members include ▲ Kim Seong-eun, ▲ Jeon Ji-yun, ▲ Choi Do-eun, and ▲ Ha Seong-min. The completed video will be showcased across multiple channels: ▲ WDC-related events, ▲ booths at domestic and international design exhibitions, and ▲ influencer collaboration challenges.
Busan: Design your Life (Video): https://www.youtube.com/watch?v=TFsuUXAKdVo
