K-Culture 2025 Haeundae Sand Festival
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K-Culture 2025 Haeundae Sand Festival
Haeundae-gu will hold the “2025 Haeundae Sand Festival” from May 16 to 19 with a theme of “K-Culture in Sand.”
This year, the festival will feature K-Culture as its main theme, which has now expanded beyond K-pop and K-dramas to include food, beauty, and fashion, and will showcase over 20 works highlighting the 20-year history of the Sand Festival.
The festival will feature works that embody iconic images of Korean culture, including the founding myth of Dangun (legend), Goguryeo hunting scenes (sports), Hangeul (King Sejong), popular music (Rose’s Apartment), Dae Jang Geum (Jewel in the Palace drama), Korean cuisine, and characters (Baby Shark).
The main work is a larger-scale piece measuring 12 meters in height and 25 meters in width, featuring three-dimensional depictions of General Yi Sun-sin and traditional wedding ceremonies against the backdrop of Gyeongbokgung Palace in Seoul, and the Dabotap Pagoda and Cheomseongdae Observatory, both situated in Gyeongju.
The sand sculptures will be on display until June 8 after the festival ends.
Would you like to see the 20-year history of the Sand Festival?
There is also a variety of content commemorating the 20th anniversary of the Haeundae Sand Festival.
If you climb the 8 meter-high sand observation tower, you can see sculptures of mermaids and sea creatures that have come to Haeundae to celebrate its 20th birthday. The most popular works from previous festivals, such as World Travel Landmarks, Jurassic Park, Music Travel, and The Wizard of Oz, will also be on display.
Upgraded experience programs
Sandboarding, a sand playground, and a sand sculpture challenge are among the experience programs that can be enjoyed by everyone from children to adults.
This year, for the first time, an adult lane will be operated for the popular sandboarding program, allowing visitors to enjoy thrilling sand sledding.
Visitors can also enjoy a sand playground and treasure fishing. Operating hours are from 10am to 6pm during the festival period.
Let’s go to Gunam-ro to play tag!
Gunam-ro will be transformed into a K-culture street during the festival period.
You can participate in games featured in movies and variety shows.
On May 17–18, the “Random Play Dance” event will take place, where participants can freely dance to the rhythm of randomly selected songs.
Additionally, on May 16 at 7pm during the opening ceremony, the world-renowned dance performance group “Just Jerk” will perform.
2025 Haeundae Sand Festival
○ Period: May 16-19, 2025
The sand sculptures will be displayed until June 8, 2025.
○ Venue: Haeundae Beach, around Haeundae Square
○ Hosted by: Haeundae-gu Office
○ For more info: 051)749-4064
○ Website: https://www.haeundae.go.kr/index.do?menuCd=DOM_000000309005001000 (Korean)
Source: Haeundae City News (May 2025)
