An English-friendly city is committed to
fostering a dynamic ecosystem for
English education and communication,
empowering everyone to learn and
use English effortlessly and confidently.
A global hub city where citizens thrive
and obtain a sense of fulfillment
Create an English-rich
environment
Objective
Strengthen the city's leadership in English education by adopting content
and language integrated learning
Main focus
Develop teaching materials and standardized curricula through in-depth
content research, with applications to Deullak Nallak Let’s Play with English
※ Source Indication + Commercial Use Prohibition + Change Prohibition
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Preschoolers
4 to 6 years old
16 books (8 storybooks, 8 workbooks)
Elementary students
First and second graders
16 books (8 storybooks, 8 workbooks)
Objective
Deliver participatory English courses at Deullak Nallak
Subject
Children aged 4 to 7 and first and second graders residing in Busan
Main focus
Present communication and play-based English education with
native-speaking instructors at Deullak Nallak, a 15-minute city anchor facility and multi-purpose space for children
Venue
60 selected locations across 16 gus and guns
Review Previous Lessons
Reinforce language development
through continuous practice
Storytelling & Maker Classes
Enhance self-directed speaking skills
through interactive play
Phonics Classes
Boost confidence in speaking English with
everyday expressions
I am so thrilled that the Deullak Nallak Let's Play with English program
kicked off at my local library this year. My kid loves it!
Time
Monday to Friday, 18:08~20:00
*BeFM 90.5 MHz
Objective
Help people learn English effortlessly while
commuting home
Main Focus
Produced as edutainment content, allowing professionals, office workers, small business owners, and busy parents to acquire situational English in a fun and engaging way with influencers
Tune into the broadcast and subscribe to the YouTube channel,
take part in giveaway events,and stay tuned for upcoming
offline live shows.
Subject
Grade 3~6 students from low-income and vulnerable families
(recommendation of school principals)
Schedule
Weekday or weekend sessions depending on residence
(10 months / 144 hours)
Main focus
Intensive and structured language learning
Number of Participants
1,200 (300 per grade)
Period
2023~2027
※ Until otherwise changed
Designated Areas
4 areas
Jung-gu, Nam-gu, Haeundae-gu, West Busan (Sasang-gu, Saha-gu)
Type
Jung-gu ①+②, Nam-gu ①+②
Haeundae-gu ①+②+④,
Sasang-gu & Saha-gu ①
Subject
Individuals (youths) seeking international work experience (business),
globally-recognized Korean enterprises, foreign-invested firms, young
employee-friendly companies
Main focus
Nurture internationally competitive young people through overseas work experience programs and corporate talent matching initiatives
International Work Experience Support
Pre-departure training
Vocational skills and adaptability
International work experience
Vocational skills and adaptability
Global Talent Matching
Career readiness
Customized job competency training
(20 hours)
Global company internship
Intern-to-full-time pipeline, wage subsidies
50 persons
Global Talent Matching
Job retention incentive
Boosting motivation and encouraging
long-term employment
I hope young prospects who dream of working on the global stage will
get the chance to turn ambition into real-world experiences."
Objective
Leverage the global potential of local startups to spur their overseas expansion
Subject
Busan-based startups that have been in
operation for less than 10 years and are
planning to enter new international markets
Target Country
Japan, Vietnam, Singapore, and more
Main focus
Help startups consolidate their global capabilities and participate in overseas fairs
Pre-consulting
Market training, custom consulting
Fair involvement
Support for booth operations, one-on-one business meetings, and the publication of materials in English
Post-support
Assistance in market entry and adaptation through global hubs and networks
Objective
Promote the convenience of tourists with clear, readable, and accurate information
Scope
Replacement and installation of signs* across the city
The thoughtfully designed signs for foreign travelers made my
Busan trip far more comfortable and delightful.
Scope
19 cultural centers (5 halls, 2 galleries, 6 museums, and 6 theaters)
Main focus
Provide guides and display signs in English and other languages for exhibitions and performances
Objective
Improve the accessibility of English-language services;
solidify Busan’s position as a global destination through
a dedicated app and prepaid travel card
Main focus
Introduce the BUSAN Pay app and prepaid card for use by foreign visitors only, combining a variety of services such as attractions
and transportation passes, multilingual menus, tourism information, local currency benefits, and seamless payment options
Language
In English, Japanese, and Chinese,
with detailed information on
sightseeing spots and affiliated stores
Tourism
Free access to attractions and
discounts at affiliated stores through
the Visit Busan Pass
Payment
Accepted at over 170,000
Dongbaekjeon-affiliated stores,
including department stores,
with 5~7% cashback
Transport
Usable for taxis, buses, and subways,
QR subway passes (1-day, 3-day)
Reload & Refund
Reloadable via credit card,
balance refunds at Busan Bank branches
Objective
Make food ordering easier by offering easily understandable information in multiple languages
Scope
Restaurants, cafes, bakeries, instant food manufacturing and sales businesses
Main Focus
Support Type
QR code menu creation
for 2,000 locations
Distribution Type
DIY menu platform
for business owners
Sustainability
Ongoing administrative services through partnerships with relevant entities
Objective
Allow for a worry-free dining experience for international visitors
Scope
Tourist restaurants, restaurants with high international customer traffic
Number of establishments
100 (2022: 50, 2023: 25, 2024:25)
Main focus
Disseminate QR code-based foreign language menus to major tourist restaurants
Management
Busan Tourism Association
Objective
Set up a systematic and efficient support system to ensure stable settlement and improved quality of life for the growing population of foreign residents
Subject
Foreign residents
(migrant workers, marriage migrants, international students, foreign nationals of Korean descent, etc.)
Main focus
Comprehensive and specialized consultation, as well as interpretation and translation services
Management
Busan Global City Foundation, Busan Foreign Residents Center
Comprehensive Consultation
Day-to-day matters via various channels such as phone, in-person visits, and social media
(Facebook, KakaoTalk Plus)
Specialized Consultation
By reservation for immigration, labor, law, tax, finance and four additional fields
Interpretation & Translation
For effective communication during
daily life and official interactions
With the One-stop Service, handling immigration, legal,
and labor issues was a breeze.
Increase the use of English visibility while using public transportation
Trains, metro stations, bus stops
Upgrade English signage; launch QR codes for the English-language bus stop website
Objective
Build an English-friendly climate within public institutions and improve working and living conditions for foreigners, in line with the city's role as a global hub city
Main focus
- English translations of various forms
- English materials available at Busan City Hall's Civil Service Office
Objective
Cultivate a sense of community through shared English learning; create an atmosphere where English becomes an integral part of daily life
Subject
Citizens interested in improving their English abilities
Main focus
- Discover and support English clubs in all 16 gu and gun districts and revitalize networking among them
- Recruit participants at the beginning of each year
- Contact Busan City Hall at 051-888-2211 or the Lifelong Learning Division of your local gu or gun district
I came across the 'Citizen’s English Club Recruitment' ad on Busan's social media page and signed up with my friends,
whose children are the same age as mine. I will study diligently, particularly to better support my child’s English education.
