Skip Navigation


K-Sale aims to revitalize national consumption

The K-Sale is being held until July 12 to increase consumption and lessen the economic burden being caused by COVID-19. Department stores and discount retailers, as well as 23 giants in the manufacturing and distribution of home appliances and automobiles, 16 online shopping centers, 633 traditional markets, more than 5,000 local supermarkets and businesses in livestock and fisheries are taking part.  

3-1-10 사진교체
The K-Sale is being held until July 12 to increase consumption and lessen the economic burden.

Major online shopping retailers, including Gmarket, Coupang, 11th Street and others, are offering discounts of up to 30 and 40 percent on products manufactured by small and medium-sized enterprises. Offline, traditional markets in shopping districts across the country are holding events that offer 40,000 won in cashback incentives if 20 percent of shoppers' purchases are made using special Onnuri vouchers. Meanwhile, the local supermarkets receive certain agricultural products at 80 to 90 percent of the regular wholesale rate. Some 20 industrial products are being sold at 20 to 50 percent off of the consumer price. 

Department stores are holding major off-season events, promotions on shoes and special sales in fashion, high-end cosmetics and other products. Large discount shops are joining in with discounts on groceries, agricultural and fishery products and additional items for daily use. 

July 1 to 19 has been designated as a special period in transportation, too. For inter-city travel, customers can benefit from a KTX package for two that offers 140,000 won for four one-way rides and from unlimited express bus usage for four days for 40,000 won, not including weekends. For more information, go to

The Busan Tourism Organization is also getting in on the game by offering travelers discounts for the Busan City Tour Bus until July 19. Normally, one ticket costs 15,000 won, plus an additional 5,000 won for those wishing to make a transfer. During this discount period, however, tickets are being sold for 5,000 won per person, regardless of age or day of the week. With one ticket, travelers may enjoy all three circuits: the red line (Haeundae to Busan Station), blue line (Haeundae to Gijang) and green line (Busan Station to Taejongdae Park). Tickets can be bought on a first-come-first-served basis without a reservation.