Busan is good

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• Recent tourism trends underscore Busan's ambitions Gamcheon Culture Village, a popular attraction.Summer Night Pop-up at Yongdusan Park. Cruise ship passengers arrive at Busan Port International Passenger Terminal.　Busan's focus on global tourism is paying off, as the number of foreign visitors is increasing and reaching pre-pandemic figures.　According to the Busan Tourism Organization, 232,533 foreign tourists visited Busan this past March, representing more than an 80% increase compared to the number of foreign visitors in March 2023. The figure also represents a 99.8% recovery to pre-pandemic levels, as 232,893 foreign tourists arrived in Busan in March 2019. 　Busan's tourism recovery rate compares favorably to other regions, as the nationwide recovery rate stands at 97.1%.　Japanese tourists comprise the largest number of inbound travelers, followed by visitors from Taiwan, China, the United States and the Philippines. Additionally, there has been a significant rise in the number of visitors from Vietnam, Hong Kong, and Thailand. This trend reflects the growing diversity of Busan's tourist base, a positive outcome for the city's commitment to attracting international travelers.　Building on this momentum, Busan announced its vision to become a Global Tourism Hub City. During an event on Aug. 13 at the Wyndham Grand Busan, the first five-star hotel in Seo-gu District, officials laid out an ambitious plan to attract 3 million international visitors in 2026. The plan includes five key strategies and 15 targeted initiatives to transform the city into a global tourism hub. To achieve this goal, officials will focus on developing high-end tourism content and enhancing tourist-friendly infrastructure.　This renewed commitment to the tourism industry should pay dividends quickly, as Busan is already becoming a top global destination. Several prominent travel platforms and international publications have burnished Busan's global reputation.　Trip.com, the leading online travel agency, rewarded Busan with its 2023 Emerging Popular Travel Destination Award. Busan was also the only Asian city featured in National Geographic's "25 Breathtaking Places and Experiences for 2023." The New York Times highlighted Busan in its article "5 Cities with Great Beaches." Finally, the global consulting firm Resonance ranked Busan 67th in its annual list of "100 Best Cities to Live, Work, and Visit."　The city's plan to attract 3 million foreign visitors in 2026 is built around five strategies.　The first is to foster high-end tourism content to make Busan a must-visit destination for cultural tourism, nighttime tourism and culinary tourism. The city will also tap into its ethos of work-life balance and develop "workation" infrastructure to attract digital nomads and business travelers. Finally, Busan will leverage intellectual property to strengthen tourism content.　Busan is also positioning itself to become a leader in global tourism by strengthening its partnership with UN Tourism, launching "Tourism Summit Busan," and increasing the capacity of TPO (Tourism Promotion Organization for global cities). The city is also in the running to host the UN Tourism Academy and the UN Tourism General Assembly.　Furthermore, Busan aims to become Korea's first integrated marine leisure tourism destination. The city plans to introduce new offerings such as amphibious tour buses and marine taxis, while also focusing on revitalizing cruise tourism.　Fourth, to improve the overall tourist experience, Busan will build world-class facilities, foster an open and friendly travel environment, and promote digital tourism solutions, like the Visit Busan Pass and Busan Pay, tailored specifically for foreign visitors.　Finally, Busan plans to enhance its Meetings, Incentives, Conferences, and Exhibitions (MICE) sector by developing infrastructure and content that cater to international business events and medical tourism. The city aims to rank among the world's top 10 MICE destinations and attract 30,000 foreign patients annually. 
• Get your all-in-one pass for Festival Shiwol  　Busan City is hosting Festival Shiwol, an eight-day event featuring various international festivals taking place concurrently citywide. The move is part of Busan's strategy to elevate its global status and establish itself as a must-visit destination for leisure and business tourism. Festival Shiwol runs from Oct. 1 to 8.　During the festival period, people can enjoy several events in six categories: Shiwol Music (Opening Ceremony, Busan International Rock Festival, K-Music Season Good Night Concert), Shiwol Movie (Busan International Film Festival, Asian Contents and Film Market), Shiwol Culture (Busan Performing Arts Market, World Creator Festival @ Busan, Beyond Hangeul and K-Culture, Wildlife Photographer of the Year, Busan Global Webtoon Festival, Busan Biennale), Shiwol Gourmet (Busan International Food Expo, Busan Marina Chef Challenge, Busan Craft Beer Masters Challenge), Shiwol Biz (Fly Asia 2024 Startup Expo, Busan Design Festival Shiwol, ASEAN-Korea Fashion Week, Bounce 2024), and Shiwol Tech (Global Data Hackathon, AI+X Conference).　While the events and exhibitions happen citywide, BEXCO in Haeundae-gu District serves as the festival's de facto headquarters. Shiwol Village, located at the BEXCO outdoor parking lot, has amenities to support visitors and participants. At Shiwol Village, people can find international pavilions, food and drink, events and activities, and live performances.　Shiwol Village also hosts Silent Music and Party, a unique networking event, nightly from 7 to 11 p.m. Tickets cost 30,000 won per person.　The city offers discounted, all-in-one tickets, called badges, to streamline the experience for visitors. The Free Badge grants holders free admission to several events and can be acquired by registering on the Festival Shiwol website (shiwol.com). For more exclusive access, paid badges are available in three categories: Music & Movie, Music & Performance, or Exciting & Party. 　The Music & Movie and Music & Performance badges are available through Festival Shiwol's official website and mobile application. The app is available in the Google Play Store and Apple App Store.　The Exciting & Party badge is exclusive to foreigners and can be purchased through the travel platform Trip.com. Special packages that combine event passes and accomodation are also available through participating hotels. Check the festival website for a list of hotel partners. 
• Fireworks festival tickets are now on sale 　Tickets for the annual Busan International Fireworks Festival are now on sale. The city's iconic festival will take place at 7 p.m. on Nov. 9. Spectators can view the breathtaking pyrotechnics from Gwangalli Beach, Dongbaekseom Island and Igidae Park. 　Paid seating is available on a wide swath of Gwangalli Beach, in front of Kent Hotel, Aqua Palace Hotel and Homers Hotel. This location ensures spectators can experience the fireworks and music spectacular in full.　There are two classes of tickets. R-tickets cost 100,000 won each and come with a chair and table. S-tickets cost 70,000 won each and come with only a chair. Tickets are available through Yes24, the official ticket distributor for the event. S-tickets can alternatively be purchased at Busan Bank branches citywide. All proceeds will be used to enhance the fireworks display, expand amenities for viewers and strengthen safety and security measures.　Originally launched in 2005 to commemorate the APEC Busan Summit, the Busan International Fireworks Festival has since drawn over 1 million spectators each year. The festival is now considered one of Korea's top three fireworks events, alongside the Seoul International Fireworks Festival and the Pohang International Fire & Light Festival. 　This year's show promises even more stunning displays, utilizing Busan's iconic Gwangandaegyo Bridge as a central feature.Tickets: Click

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Enjoy Busan

• Fall Into Fun 　Fall is the perfect season to enjoy all that Busan offers, and the city is buzzing with a festive atmosphere. As part of an ambitious initiative to attract more visitors, Festival Shiwol will take place citywide in October. 　Festival Shiwol features 17 major international events across the arts, film, culture, food and beverage, business, and technology.　Busan is Good is here to guide you through the best ways to experience the excitement. Lets kick things off with movies and music!Asia's grandest film festival, BIFF　The 29th Busan International Film Festival rolls out the red carpet for 10 days from Oct. 2 to 11. Audiences can enjoy prizewinning films from major international festivals like Cannes, Sundance and Berlinale, as well as works by Asia's greatest directors and rising stars.　BIFF's official selection counts 224 films from 63 countries and includes 86 world premieres and 13 international premieres. Screenings take place at the festival's main venue, Busan Cinema Center, and other theaters in Centum City.　The festival opens with the Korean movie "Uprising," a historical war epic produced and co-written by prominent filmmaker Park Chan-wook. Directed by Kim Sang-man, "Uprising" is set during the Joseon Dynasty and depicts the story of two childhood friends - one a noble, the other a servant - who meet again as enemies on the battlefield.　The film stars acclaimed Korean actors Gang Dong-won, Park Jeong-min, Cha Seung-won, Kim Shin-rok, Jin Sun-kyu and Jung Sung-il.　BIFF will close with the world premiere of "Spirit World" by Singaporean filmmaker Eric Khoo, the first-ever Singaporean invited to international film festivals such as Cannes, Berlinale and Venice. "Spirit World," starring the incomparable French actor Catherine Deneuve as a chanson singer on tour in Tokyo, is a meditation on life, death and spirituality.　The recipient of the annual Asian Filmmaker of the Year Award is Japanese artist Kurosawa Kiyoshi. Two of his latest films, "Serpent's Path" (2024) and "Cloud," will be screened in the Gala Presentation. "Cloud" was recently selected as Japan's entry for the Best International Feature Film Award for the 2025 Oscars.　This year's Special Program in Focus features a retrospective of Portuguese director Miguel Gomes, fresh off his Best Director Award win at the 2024 Cannes Film Festival for "Grand Tour."　The signature works of late actor Lee Sun-kyun, including the hit film "Parasite" and the drama series "My Mister," will also be screened during the festival.　BIFF also offers visitors special and intimate talks with actors, directors and other filmmakers.　Community BIFF, a community-led celebration focused on the spirit of BIFF's early days, runs alongside the main festival from Oct. 1 to 6 and features 55 films. Free screenings and events take place in the Nampo-dong area.　Tickets are available on the BIFF official website and mobile application. Only canceled or vacant seats will be available at on-site box offices. For more information, visit (biff.kr/eng)."Uprising," the opening film of BIFF 2024."Spirit World," the closing film of BIFF 2024.24 years of unstoppable rock spirit　The 2024 Busan International Rock Festival will take place from Oct. 4 to 6 at Samnak Ecological Park. Since its inception in 2000, the festival has electrified audiences against the backdrop of the pristine Nakdong Estuary. 　The festival billing includes beloved acts from around the world. English rock band Kasabian headlines the first night. The Leicester group is a staple of U.K. music festivals, celebrated for their danceable rock grooves, infectious guitar riffs and catchy melodies. On Oct. 5, English singer-songwriter Anne-Marie takes top billing while Japanese rock band Ellegarden headlines the final day.　Throughout the festival, some of Korea's top musicians will take the stage, including beloved sibling duo AKMU; rock groups F.T. Island, Guckkasten, Jannabi, CN Blue and Glen Check; and singer-songwriter and hometown darling Kwon Jin-ah.　International acts include Japanese rock band Frederic, Thai artists Palmy and Phum Viphurit, Filipino musician Jose Miguel, British pop band Mamas Gun and more.　1-Day, 2-Day and 3-Day passes are available via Yes24. The festival offers intercity travel options through the Kakao T mobile application for those attending from outside the city. 　Those interested in camping near the festival area can reserve a site by visiting the Nakdong River Auto Camping website at 1 p.m. daily to see if any spots are available. For more information, visit the Busan International Rock Festival's official website (busanrockfestival.com).Busan International Rock Festival, where artists and fans embrace the spirit of rock alike.Music of the night　The K-Music Season Good Night Concert offers live entertainment under Busan's beautiful night sky.　The event will take place across three nights at 7 p.m. at Haeundae Beach. Each night presents a different theme, with various musicians performing.　On Oct. 3, six K-pop idol groups, including NCT Wish and the girl group TripleS, take the stage. 　On Oct. 4, enjoy the musical styles of NCT member Doyoung, indie artist Ha Hyunsang, singer-songwriter Hynn and others. 　Finally, the event ends on Oct. 5, with Korea's favorite trot singers slated to delight audiences. Dance along with "The Queen of Trot" Jang Yoon-jeong and other trot performers.　For more information, visit (k-musicseason.com)K-Music Season Good Night Concert in 2023.
• Busan serves global cuisine and cooking competitions this weekend source: visitbusanThe 21st Busan International Food Expo and the Busan Marina Chef Challenge 2024 will take place from Oct. 4 to 6 at BEXCO in Haeundae-gu District.Busan, known for its rich culinary heritage, is promoting its status as a “Gastronomic City” and a must-visit destination for gourmands. BIFE will offer visitors a unique opportunity to explore food culture from around the world, including temple food, Busan’s local delicacies and Spanish cuisine.A special booth will commemorate 140 years of diplomatic relations between Korea and Italy, offering a presentation on traditional Italian pasta. Pasta enthusiasts won’t want to miss this event.In addition, chefs from Michelin Guide-listed restaurants will perform live cooking demonstrations. Visitors will not only see how signature dishes are made but can also sample the dishes through the Michelin Dining in BIFE program. The Michelin Dining program features four-course meals from Busan’s top French fine dining restaurants. Reservations can be made on the BIFE website.Meanwhile, with “Culinary Class Wars” the top show on Netflix, millions of people are captivated by the passion and pressure of cooking competitions. Luckily for residents and visitors, the city is hosting the Busan Marina Chef Challenge 2024. Come and witness the talent and creativity of professional chefs, students and amateur cooks as they take on various cooking challenges.For more details and registration information, visit the official event websites.※ Busan International Food Expo and Busan Marina Chef Challenge 2024, Oct. 4 to 6◎ BEXCO: 55 APEC-ro Haeundae-gu district ◎ Busan International Food Expo• Website: bife.kr• Instagram: @bife_2024◎ Busan Marina Chef Challenge 2024• Website: busanmcc.com<Today's Vocabulary - 오늘의 단어>culinary: 요리의 heritage: 유산 promote: 홍보하다 gastronomic: 미식의 explore: 탐험하다 cuisine: 요리 commemorate: 기념하다 diplomatic: 외교적인 enthusiast: 열광적인 팬 demonstration: 시연 reservation: 예약 witness: 목격하다 Editor: Song SoomiCopy Editors: Kim Miyoung, Anton J. Mapoy
• Celebrate Oktoberfest at the Busan Craft Beer Masters Challenge source: visitbusanThe annual Busan Craft Beer Masters Challenge returns on Oct. 5 and 6 at the BEXCO Outdoor Plaza. Festivalgoers can enjoy a variety of craft beers, delicious food and lively entertainment. Adult visitors can participate as judges to select the best local brewery. A wide range of beers, including lagers, ales and IPAs, will be available for tasting. Admission is free.※ Busan Craft Beer Masters Challenge, Oct. 5 and 6 ◎ BEXCO: 55 APEC-ro, Haeundae-gu◎ Instagram: @official_bcmc<Today's Vocabulary - 오늘의 단어>annual: 연간의 a variety of: 다양한 craft beer: 수제맥주 lively: 활기찬 entertainment: 오락 visitor: 방문자 participate: 참여하다 judge: 심사위원 brewery: 양조장 a wide range of: 광범위한 admission: 입장료Editor: Song SoomiCopy Editors: Kim Miyoung, Anton J. Mapoy

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Food

• City of Coffee  　In Busan, coffee is more than just a beverage; it's a way of life. Several neighborhoods citywide are dedicated to satisfying Busanites' caffeine obsession. These neighborhoods, known as "cafe streets," offer perfectly brewed coffee, diverse food options, sightseeing and activities.　Busan is Good introduces four cafe streets to experience the city's vibrant coffee culture. Jeonpo Cafe Street　In the past, Jeonpogonggu-gil Street was a hardware district where contractors and DIY'ers went to buy hammers and nails. These days, however, you are more likely to find people carrying luxury bags instead of tool bags. The area has transformed into a trendy neighborhood where locals and tourists flock to sip lattes and eat brunch.　Located near the bustling Seomyeon Street, the area boasts an eclectic mix of cafes, bakeries, restaurants, boutiques and galleries. Busan hipsters roam the labyrinth of alleyways, chatting as they move from one hot spot to another.  A few hardware stores are still open on certain streets, providing the tools and materials needed to remodel the spaces that once housed their competitors.　This blend of modern amenities in industrial settings is one of this area's major charms and why the New York Times highlighted Jeonpo Cafe Street as one of the "52 Places to Go in 2017."Address: 92 Dongcheon-ro, Busanjin-gu Oncheoncheon Cafe Street　Once a sleepy, unassuming residential neighborhood, Oncheoncheon Cafe Street now buzzes with youthful energy and entrepreneurial spirit. Located along the Oncheoncheon Stream, the neighborhood is home to over 150 small and independently owned businesses, including cafes, restaurants, bakeries, pubs, bookstores and galleries.　In the springtime, one of the best ways to spend a breezy afternoon is to enjoy a sweet treat and an iced Americano while taking a stroll underneath the cherry blossoms lining the Oncheoncheon Stream. Who cares about calories when the indulgence happens in such a beautiful setting?Address: 451 Oncheoncheon-ro, Dongnae-gu Haeridan-gil Street　Sometimes, drinking coffee is a utilitarian act, when the caffeine is needed to get through the day.  Other times, a cup of coffee is the perfect ending to a delectable meal. To experience the latter, head to Haeridan-gil Street in Haeundae-gu District. This lively community, located behind the defunct Haeundae train station, boasts the city's hottest restaurants and cafes.　When Haeundae Station closed in 2013, entrepreneurs turned the declining neighborhood into a hotbed of global cuisine and emerging food trends. Shuttered shops became ramenyas, espresso bars and dessert cafes. Busan's trendsetters and gourmands soon followed, seeking out perfectly charred burgers and Chemex-brewed coffee.Address: 510-7 U-dong, Haeundae-gu Mangmidan-gil Street　Visitors with more artistic sensibilities should go to Mangmidan-gil Street in Suyeong-gu District. The area is undergoing a "cultural renaissance." New residents, artists and entrepreneurs have injected new life into the community. Spend an afternoon meandering through alleys, discovering nuanced espressos, delicate teas, bowls of pasta, strawberry mochi, ceramic pots, wood sculptures or metalwork.　Walking around Mangmidan-gil is an act of discovering a new favorite:  A favorite coffee shop, a favorite bakery, or a favorite boutique. Each discovery feels like unearthing a hidden gem.Address: 49-1 Mangmibeonyeong-ro, Suyeong-gu
• Bulgogi, once a rare treat, is beloved by all  Seoul-style bulgogi, right, is more like a stew filled with beef and vegetables, while the bulgogi popular in Busan is just beef grilled over charcoal.Bulgogi is perhaps the most widely recognized food in Korean cuisine. As a catch-all phrase, bulgogi can refer to a dish of thin slices of marinated beef or a flavor profile of soy sauce, garlic and sugar, among other ingredients.Any way you slice it, bulgogi is tender, savory and slightly sweet. It pairs perfectly with a bowl of white rice. It is a workhorse in Korean households as a meal easily enjoyed by kids and adults and is a staple lunch item for harried workers. Although it is a common meal in Korea today, it was once considered a luxury, reserved for special occasions such as traditional holidays, birthdays or when hosting important guests.Bulgogi is derived from the words "bul," meaning fire, and "gogi," meaning meat, and originally referred to any meat cooked over a flame. These days, unless noted otherwise, bulgogi refers to thinly sliced beef marinated in a mixture of soy sauce, sugar or honey, sesame oil, garlic, onion, and fruit, like Asian pear or apple, depending on the season.Bulgogi's delectability can accommodate a wide range of palates and has made it a staple of fusion cuisine. Bulgogi burgers, tacos and sandwiches can be found on menus from L.A. to London.In Korea, there are two main bulgogi variations: The first is beef grilled over charcoal and popular in the Gyeongsangdo provinces, including Busan; the second features beef cooked on specially designed convex grill pans and is popular in Seoul and its surrounding areas.Two of the most famous regions for charcoal-grilled bulgogi are Gwangyang and Eonyang. Seoul-style bulgogi is closer to a stew. The convex shape of the pan allows the meat juices to flow down and flavor the broth at the periphery. The broth is usually filled with "dangmeyon," chewy sweet potato noodles. Another variation, "ttukbaegi bulgogi," originated from Jeolla-do Province. Meat and vegetables are cooked in "ttukbaegi," or earthenware pots, and covered in broth. The bulgogi bubbles away in its juices, creating a rich and comforting stew. This style is easy to make for home cooks and widely served in school cafeterias and everyday restaurants.Where to eat bulgogi in BusanDiners can find every variation of bulgogi citywide. Here are some of our favorite restaurants that specialize in this beloved dish.  Gwangalli Eonyang Bulgogi Busan-jip  (광안리 언양불고기부산집)More commonly known as just Busan-jip, this eatery at Gwangalli Beach has long been a popular spot, always bustling with customers. This 30-year-old establishment uses carefully selected 100% Korean beef, known as "Hanwoo," and home-grown organic produce. The Eonyang style features marinated meat grilled over a fire. Address: 32 Namcheonbada-ro, Suyeong-guHours: 11 a.m. to 9:30 p.m. Price (per serving): ￦35,000 for Eonyang bulgogi, ￦43,000 for ribeye, ￦48,000 for beef ribsSamihun (사미헌)A famous Hanwoo beef specialty restaurant in the Seomyeon area, Samihun has hosted heads of state from Korea and abroad. Their Seoul-style "bulgogi jeongol," a stew of marinated beef with mushrooms, is a signature item. The "galbitang," or beef rib soup, is also highly recommended.The restaurant offers private rooms that are ideal for banquets or intimate gatherings.Address: 19 Seomyeonmunhwa-ro, Busanjin-guHours: 11 a.m. to 9:30 p.m. Price (per serving): ￦20,000 for Hanwoo mushroom bulgogi jeongol, ￦14,000 for galbitangHaeundae Amsogalbi-jip (해운대암소갈비집)Haeundae Amsogalbi-jip opened in 1964 and is now run by second-generation owners. Over the years, the restaurant has become a must-visit spot for anyone visiting Busan. The menu is straightforward: Short ribs, marinated short ribs and bulgogi. The bulgogi is grilled on a specially designed pan that allows excess oil to drain without ruining the beef taste. As the meat cooks, potato noodles simmer in broth along the edge of the pan.Address: 333 Haeundaehaebyeon-ro, Haeundae-gu Hours: 11:30 a.m. to 10 p.m. Break time from 3 to 5 p.m.Price (per serving): ￦49,000 for bulgogi,　￦58,000 for short ribs<Vocab Spotlight>marinated: 절인, 양념에 재운workhorse: 1) 노동에 쓰이는 말 2) 일을 아주 많이 하는 사람을 일컫는 단어staple: 기본이 되는, 기초가 되는harried: 지친, 피곤한derived: 파생된convex: 볼록한earthenware pot: 토기 냄비, 뚝배기simmer: 끓이다
• Bowls of bingsu offer sweet relief and pretty visuals Red bean bingsu is the classic choice for everyone.Green tea's earthy flavor balances bingsu's sweetness.Mango bingsu. The combination of sweet and tart mango with ice flakes that cool your mouth is the ultimate summer dessert.　As the weather heats up, foods that cool down are essential to revitalize an exhausted body and mind in a steamy summer. What if the food to make you cooler is airy, fluffy, sweet, and sometimes looks super extravagant? Now it's time to meet shaved ice, called "bingsu" in Korean, the best summer dessert in Busan.From red bean to mango, bingsu evolvesBingsu can be traced back to the Joseon Dynasty (1392-1910). Back then, people in Hanyang, the capital of the Joseon Dynasty located in modern-day Seoul, got ice from the Hangang River in winter and stored it in iceboxes called "seobingo" or "bingo." However, due to the scarcity of iceboxes, seobingo was only accessible to the elite classes. In the summer, nobles would crush the stored ice into small pieces and enjoy it with fruit.After the Japanese colonial era, an ice-making technique was introduced to the Korean Peninsula, and bingsu became widely consumed. In the 1980s, bingsu makers entered the market so people could easily enjoy the summer dessert at home.The classic "patbingsu" features shaved ice topped with sweet red bean, condensed milk and sticky rice cake. These days, it is common to see "nunkkotbingsu" or "snowflake shaved ice." In this case, the shaved ice is milk-based. The resulting ice retains its airy and delicate texture while being rich and creamy, the perfect base for any number of toppings.Speaking of toppings, modern menus have evolved past the basic red bean paste. Seasonal fruits, like kiwis, berries and peaches are popular toppings. Breakfast cereals, cookies and nuts provide a crunchy element. Some cafes offer bingsu flavors that sound like ice cream－chocolate, cookies and cream, green tea or coffee. Some will even top bingsu with other desserts, like ice cream, cheesecake or tiramisu. On the most luxurious end of the bingsu spectrum, bowls of ice are topped with eye-popping amounts of fresh mango.One of the most successful bingsu specialty businesses is Sulbing. Founded as a rice cake shop in Busan in 2010, the franchise now has nearly 500 stores across 16 countries worldwide.Sulbing's rise resulted from the founder Jung Sun-hee's willingness to upend tradition. At her rice cake shop, Siru, she began making nunkkotbingsu topped with "injeolmi," rice cakes coated in roasted grain powder. Instead of the traditional sweet red bean, the roasted grain powder adds a savory element that harmonizes with the slightly sweet milk base.Sulbing also made bingsu a dessert for all seasons by offering seasonal variations. In winter, strawberry bingsu is a top seller. In summer, melon bingsu is popular. In addition, the menu has flavors that are popular throughout the year, including green tea, chocolate brownie and blueberry cheesecake. From neighborhood cafes to specialty stores to luxury hotel restaurants, bowls of bingsu are easy to find citywide. While it is a crowd-pleaser during the summer, bingsu, like ice cream, is best enjoyed in any season.Tip to enjoy bingsu: If the ice and toppings are mixed at the beginning, you might not enjoy the taste until the bottom of the bowl. To enjoy the authentic taste of bingsu, it is recommended to scoop up rather than mix. Eat bingsu roughly from top to bottom, adding layers to your spoon, which means each bite has a different taste depending on the topping you scooped up.Busan bingsu cafes◎SulbingKorean dessert cafe franchise Sulbing offers a wide range of bingsu variations.。Hours: Store hours vary.。Price: ￦9,500 for Injeolmi Sulbing, ￦13,900 for Mango Cheese Sulbing, ￦12,900 for Oreo Chocolate Monster Sulbing.  To find the store closest to you, visit (sulbing.com).◎Yongho Halmae Patbingsu Danpatjuk (용호동할매팥빙수단팥죽)Shaved ice with red beans and red bean porridge have been longtime local favorites at this 40-year-old business, operated by second-generation owners.。Address: 24 Yongho-ro 90beon-gil, Nam-gu。Hours: 9 a.m. to 10 p.m., opens until 10:30 p.m. in summer.。Price: ￦4,000 for Patbingsu, ￦4,000 for Danpatjuk.Namcheon Nokcha Patbingsu (남천녹차팥빙수)Namcheon Nokcha Patbingsu is one such place, known for its addition of green tea powder on the top of the bingsu.。Address: 28 Suyeong-ro 394beon-gil, Suyeong-gu。Hours: 10 a.m. to 10 p.m.。Price: ￦4,000 for Patbingsu, ￦4,000 for Danpatjuk (Sweet Red Bean Porridge).<Vocab Spotlight> exhausted: 지친extravagant: 사치스러운scarcity: 희소성condensed: 응축된authentic: 정통

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Life

• BPAM introduces a new wave of performing arts "La Galerie," the opening performance of BPAM. "1976 Harlan County," a BPAM Choice selection.　The Busan International Performing Arts Market happens Oct. 4 to 8 at various venues citywide, including the Busan Cultural Center, Kyungsung University, Cultural Alley and Gwangalli Beach.　BPAM is an international festival and performance distribution market that introduces domestic and international performing arts, offering a shared experience for artists, industry professionals, citizens, and tourists alike.　Under the slogan "A New Wave of Performing Arts," BPAM will showcase a variety of performances across multiple genres, including theater, dance, music, and street arts.　Over 200 works will be presented during the festival period, promising rich and exciting experiences for audiences. The performances are divided into six categories: BPAM Choice, BPAM Showcase, BPAM Next Stage, BPAM Street and BPAM Link.　BPAM Choice features eight full-length performances officially selected by the festival's artistic directors. Highlights include "La Galerie" by the Canadian circus troupe Machine de Cirque; the Korean premiere of "Gornisht" by Roy Assaf Dance; and the world premiere of "Open Your Arms" by Bipham Project Band, a jazz ensemble made up of Korean and German musicians.　Tickets to each show cost 20,000 to 30,000 won and are available through Yes24.　BPAM Showcase features shorter performances, lasting between 10 and 60 minutes, officially selected by BPAM artistic directors. These shows include dance, theater, music and magic. BPAM Next Stage presents promising works from emerging artists.　Both Showcase and Next Stage performances are free to attend on a first-come, first-served basis.　BPAM Street, held in collaboration with the Busan Street Arts Festival, spotlights amazing street performers from around the world. 　For more information, visit the BPAM official website (bpam.kr). The Natural History Museum of London's Wildlife Photographer of the Year exhibition.Picture the wild side　The Natural History Museum of London's Wildlife Photographer of the Year exhibition is running until Nov. 27 at Sukcheon Hall in F1963.　The exhibition has showcased the world's best nature photography and photojournalism for more than 50 years and attracts over two million people annually worldwide.　Wildlife Photographer of the Year is renowned for its compelling imagery and thoughtful presentation, inspiring conversations about sustainability and wildlife conservation. The show challenges visitors to consider their responsibility to protect the planet's breathtaking biodiversity.　As one of the world's most popular photography exhibitions, it is hosted at venues in countries such as Switzerland, France, Germany, China, Australia, New Zealand and the United States.　The Busan show is the first time Wildlife Photographer of the Year has been shown in Korea. It features 125 stunning photographs, including "Ice Bed" by Nima Sarikhani, winner of the 2023 Wildlife Photographer of the Year 59 People's Choice Award. Taken off the Svalbard archipelago, the image shows a male polar bear who has just laid down to sleep on a small iceberg. 　This is the largest version of the exhibition to date, occupying 1,980 square meters of space. The show is curated into four sections specifically designed for Korean audiences, offering an immersive experience of wildlife across different ecosystems.　Visitors can also participate in a variety of interactive activities, such as making eco-friendly soap and drawing endangered animals. The specially curated Second Hands library offers books on environmental topics, while the F&B Cafe lounge allows nature lovers to sit back and relax.　Tickets are priced at 18,000 won for adults and 15,000 won for minors. Reservations can be made on Interpark Ticket.　The exhibition is open from 10 a.m. to 7 p.m., Tuesday through Sunday, and is closed on Mondays. 
• Gamers wanted for the 2024 Busan-ASEAN E-Sports Global Exchange Match source: BGCFBusan Metropolitan City and the Busan Global City Foundation will host the 2024 Busan-ASEAN E-Sports Global Exchange Match on Nov. 29 at the Busan e-Sports Arena. The event aims to foster cultural exchange and promote e-sports culture among the youth of Busan and 10 ASEAN countries.Recruitment is open until Oct. 25. Eligible participants include amateur gamers aged 15 to 35 from Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand or Vietnam.Teams must consist of four members and may comprise people from different nations. Competitors will face off in Battlegrounds Mobile, a team-based battle royale game.A maximum of 40 teams (160 players) will be invited to the event. The final list of competitors will be announced on Nov. 4, and all participants must attend an orientation on Nov. 8.All finalists will receive a complimentary coffee voucher. The top team will be awarded 1 million won, while second and third-place teams will receive 500,000 won and 300,000 won, respectively.For more information and to apply, visit the Busan Global City Foundation website.※ Recruitment for the 2024 Busan-ASEAN E-Sports Global Exchange Match, until Oct. 25.◎ Announcement:bfic.kr/new/contents/d1.asp?pmode=view&num=19528&q=&qa=&pageno=1◎ Where to apply:docs.google.com/forms/d/e/1FAIpQLScpJlBlYRZntR7-cLm86HvVRScs7KVdJFshSKTjIa7WRR4YRg/viewform◎ Contact: call 051-711-6832 or email zho2005@bfic.kr◎ Busan e-Sports Arena: Samjeong Tower, 15F and 16F, 672 Jungang-daero, Busanjin-gu<Today's Vocabulary - 오늘의 단어>foster: 육성하다 cultural: 문화적인 exchange: 교환 promote: 촉진시키다 recruitment: 모집 eligible: 자격이 있는 participant: 참가자 include: 포함하다 amateur: 아마추어 comprise: 구성하다 finalist: 결승 진출자 complimentary: 무료의 Editor: Song SoomiCopy Editors: Kim Miyoung, Anton J. Mapoy
• Busan City to provide additional services during Chuseok  As the lingering summer heat finally gives way to the cool autumn air, the arrival of Chuseok—one of Korea's most important national holidays—draws near. Busan City and the national government will offer extended medical services and additional public amenities throughout the holiday period.■ Danubi Train at Taejongdae Park The Danubi Train at Taejongdae Park will operate from 9:20 a.m. to 6:30 p.m. daily until Oct. 31. The hours have been extended from 5:30 p.m. to 6:30 p.m. to better accommodate visitors. This train provides a convenient way for tourists to explore Taejongdae Park, stopping at three key destinations: the Observatory, Yeongdo Lighthouse, and Taejongsa Temple. Passengers can get on and off at their leisure, allowing them to explore each location at their own pace.■ Emergency Response WeekBusan City will run an "Emergency Response Week" from Sept. 11 to 25 to ensure citizens can access essential medical services. The city has assigned personnel to monitor the capacity of medical facilities and coordinate requests across 29 medical institutions citywide.In addition, 28 emergency rooms will operate 24 hours a day, and 16 public health centers will provide treatment during the holiday period. Furthermore, several private clinics and pharmacies will continue to serve patients during this period.For up-to-date information on emergency medical services, visit the official Busan city government website or the National Emergency Medical Center at www.e-gen.or.kr, operated by the Ministry of Health and Welfare. The e-gen app is also available for more information.※ Useful contact numbers and websites ● Busan Metropolitan City Chuseok Information: https://busan.go.kr/chuseok/ ● National Emergency Medical Center: www.e-gen.or.kr ● Busan Metropolitan City Disaster Situation Room (재난안전상황실): 051-888-4119  ● Busan Water Authority failure report: 051-669-4020  ● Weather Forecast: 131  ● Real-time Traffic Information (National): 1333 or its.go.kr ● Highway guidance/emergency free towing: 1588-2504 or the official mobile app of Korea Highway Traffic Information (고속도로 교통정보)  ● Busan real-time traffic information: its.busan.go.kr ● National highway traffic conditions: roadplus.co.kr<Today's Vocabulary - 오늘의 단어>lingering: 오랜 extended: 연장된 additional: 추가적인 amenity: 생활 편의 시설 period: 기간 accommodate: 수용하다 observatory: 전망대 lighthouse: 등대 leisure: 여가 활동 explore: 둘러보다 emergency: 비상 response: 대응 week: 주간 ensure: 보장하다 access: 이용하다 essential: 필수적인 medical: 의료의 assign: 배정하다 personnel: 인원 capacity: 수용력 facility: 시설 coordinate: 협력하다 institution: 기관 citywide: 시 전역에 emergency room: 응급실 provide: 제공하다 treatment: 치료 patient: 환자 Editor: Song SoomiCopy Editors: Kim Miyoung, Anton J. Mapoy

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• Overview of October festivals  SHIWOL  Festival Period Location  Busan International Film Festival  Oct. 2 to 11   Busan Cinema Center  Busan International Rock Festival  Oct.4 to 6  Samnak Ecological Park  K-Music Season Good Night Concert  Oct.3 to 5  Haeundae Beach  Busan Global Webtoon Festival  Oct.3 to 6   Busan Cultural Content Complex  World Creator Festival  Oct.1 to 6  Signiel Busan  Beyond Hangeul & K-Culture  Oct.6 to 8  BEXCO  Natural History Museum London Wildlife Photographer of the Year  Until Nov. 27  F1963  Busan International Performing Arts Market  Oct.4 to 8  Busan Cultural Center and others  International Food Expo & Marina Chef  Oct.4 to 6  BEXCO  Busan Craft Beer Masters Challenge  Oct.5 to 6  BEXCO Local   Festival Period  Location   Nakdong River Gupo Naru  Oct. 11 to 13  Hwamyeong Ecological Park  Sasang Riverside Festival  Oct. 12 to 13  Samnak Ecological Park  Dadaepo Sunset Festival  Oct. 18 to 20  Dadaepo Beach  Dongnae Eupseong History Festival  Oct. 11 to 13  Dongnaeeupseong fortress site  LaLaLa Festival   Oct. 18 to 20  Pusan National University Station Metro line 1  Busan Chinatown Culture Festival  Oct. 18 to 20  Chinatown in Dong-gu district  Busan Jagalchi Festival  Oct. 3 to 6  Jagalchi Market  Yeongdo Bridge Festival  Oct. 12 to 13  Amir Park and others  Busan Mackerel Festival  Oct. 25 to 27  Songdo Beach  Gamcheon Culture Village Festival  Oct. 25 to 27  Gamcheon Culture Village  Jeonpo Coffee  Festival  Oct.  12 to 13  Jeonpo Cafe  street  Busan Folk Art  Festival  Oct.  26 to 27  Busan  Citizens Hall  Busan Biennale  Until  Oct. 20  The Museum of  Contemporary  Art Busan  Busan Choral Festival  and Competition  Oct.  23 to 26  Busan Cinema  Center
• Meet the moon at Dalmaji-gil Get an up-close look at the next supermoon from Haewoljeong Pavilion atop Dalmaji-gil. Ancient Koreans looked to the moon and prayed for good fortune and prosperity.The moon has always been a significant symbol in Korean culture. Its phases marked the passage of time. A full moon symbolized prosperity, the luminous splendor embodying abundance and fortune. While modern life is organized around the Gregorian calendar, certain aspects of Korean culture still revolve around the moon. For instance, Korea's major holidays and cultural events are still dictated by lunar phases.This year, Chuseok, one of Korea's most important holidays, falls on Sept. 17. Traditionally known as "Hangawi," or "the 15th day of the eighth lunar month," Chuseok celebrates the Harvest Moon. While most Koreans no longer celebrate the harvest, Chuseok traditions remain important today. Families still gather to spend time together, and some people make wishes under the full moon, hoping for continued or newly-achieved prosperity.To make a full moon wish, visit Dalmaji-gil in Haeundae-gu District, which offers visitors an unparalleled view of the moon in the night sky.■ The road to HaewoljeongDalmaji-gil is the pass leading up Wausan Mountain, on the east side of Haeundae Beach. The 8-kilometer coastal road is lined with cherry and pine trees and connects to Songjeong Beach. It is the perfect place for romantic seaside drives or for tranquil walks under shady trees and birdsong.At the foot of Dalmaji-gil is the 2.2-kilometer walking path, Moontan Road. Christened in 2008, the term "moontan" conjures ideas of basking in the moonlight to get a tan, akin to sunbathers tanning at the beach. Whether walking during the day or evening, those who make the uphill climb will be rewarded with coastal lookouts and breathtaking ocean views.About halfway up, Moontan Road splits into two sections. You can continue up the same tree-lined road, where the brick sidewalk turns into a wooden boardwalk. This is the most direct way to the summit. Or, you can take the forest trail. The well-maintained trail hugs the side of the mountain and offers a longer, meandering footpath bathed in verdant greenery.Individuals who prefer the solitude of late nights or early mornings can walk Moontan Road safely. Street lamps along all sections of Moontan Road are lit from sunset to 11 p.m. and again from 5 a.m. to sunrise.At the summit, you will find restaurants, cafes and art galleries. However, these are merely distractions. Keep going to discover Dalmaji-gil's real treasure － the Haewoljeong Pavilion, an elegant structure that offers visitors a place to relax. Historically, this spot has been celebrated as one of the best places to enjoy a full moon. In the 1930s, a folk ballad titled "The Eight Scenic Views of Joseon" praised the beauty of Haeundae in the moonlight. Haewoljeong Pavilion also consistently ranks in the top-10 of lists highlighting the best night views in the region. You can enjoy a panoramic view of Haeundae Beach and Gwangandaegyo Bridge from the top of Wausan Mountain.Address: 190 Dalmaji-gil, Haeundae-gu■ Bigger and brighterAccording to BBC Sky at Night, there will be four supermoons in 2024. The first was on Aug. 19. The next will be the Harvest Moon on Sept. 18, coinciding with the Chuseok holiday. What's more, this moon will also undergo a partial lunar eclipse.A supermoon occurs when a full moon coincides with the moon's closest approach to Earth along its orbit. When this happens, the supermoon appears bigger and brighter than an average full moon.After Chuseok, the next supermoons of 2024 will occur on Oct. 17 and Nov. 15'Dalmaji-gil bustles with locals and visitors alike.The glittering towers of Haeundae look magical in the moonlight.<Vocab Spotlight>fortune: 행운prosperity: 번영luminous: 빛나는splendor: 화려함unparalleled: 타의추종을 불허하는conjure: 머리 속에 떠올리게 하는, (마법의 힘으로) 불러내는coinciding with: ~과 일치하는undergo: ~을 겪다orbit: 궤도
• Neighborhood of stars  The nighttime view of Marine City, created by giant skyscrapers, is quite cyberpunk.Tourist destinations worldwide beckon travelers with iconic views. Tsim Sha Sui in Hong Kong offers a dynamic skyline. Travelers in Singapore marvel at the Marina Bay Sands, which resembles a surfboard riding three waves.Busan boasts its own beautiful views, especially at night. The best might be in Haeundae, the city's tourist hotspot. At night, the skyscrapers of Marine City illuminate the sky like an arm of the Milky Way reaching down from the heavens. Marine City is a residential neighborhood that features some of the tallest skyscrapers in the world. The Haeundae Doosan We've The Zenith apartment building has 80 floors and is 300 meters tall. Haeundae I'Park Marina has 72 floors and stands 292 meters tall. These residential-commercial complexes house high-end restaurants, bakeries and bars in beautifully designed architectural marvels.APEC House has great views of Gwangandaegyo Bridge.The illumination reflected on the water is dreamy.■ Enjoy Marine City's night view from Dongbaekseom Island and The Bay 101There are many vantage points to enjoy the night view of Marine City, but the best is Dongbaekseom Island, on the west end of Haeundae Beach. Walking along the promenade across the street from the Westin Chosun Busan main gate, you can see the night view of Marine City and Gwangan Bridge in the distance. The Lighthouse Plaza next to the Nurimaru APEC House, where the 2005 APEC Summit was held, is a prime photo spot, harmonizing views of Gwangan Bridge and Marine City. It is also a great place to watch the Busan Fireworks Festival, held annually in late fall. Alternatively, visit The Bay 101, a sprawling complex located at the entrance of Dongbaekseom Island. There are restaurants, bars and cafes where visitors can eat and drink while savoring the night view of Marine City. Grab a bite, sit outside and take in the enthralling panoramic waterfront views. For an even better view, get on a yacht tour and see the sights from the water.A warm night under bright city lights, a refreshing ocean breeze, an ice-cold beer, some fried chicken and the company of loved ones - that's about as perfect a Busan experience one can have.。Address： 52 Dongbaek-ro, Haeundae-gu。Hours： Store hours vary.<Vocab Spotlight> beckon: 손짓으로 신호하여 부르다, 이끌다skyscraper: 마천루vantage point: 유리한 지점enthralling: 매혹적인 promenade: 산책로

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