Lots of humor, interesting ad events set
A pair of popular festivals make their awaited returns at the end of August.
■ AD STARS (Aug. 23-25)
The world of advertising is on full display at the annual AD STARS event.
Korea's only advertisement festival returns to BEXCO on Aug. 23.
Now in its 11th year, AD STARS 2018 will feature more than 2,000 advertising projects from across 23 different sections of the worldwide industry. Free exhibition viewing on the ground floor will take place from 10 a.m. to 6 p.m. across all three days of the event. Conferences, finalist exhibitions and networking events on the second and third floor will be available for a fee to pre-registrants.
"CONNECT!" is the theme for this year as the event is focused on the connection between online and offline in the advertising industry. Experts on creativity and marketing technology will come to Busan to share information about and discuss the latest trends. Visitors will be invited to see, listen, touch and experience many creative advertisement works from around the world. Networking events for those either already in or interested in becoming part of the advertising industry will also be available. Conferences and the keynote lecture will also be available for those who preregister. Some entries are already getting noticed, including from pet food giant Pedigree's New Zealand branch. Their "SelfieSTIX" campaign features dog treats attached to smart phones. It has caught the attention of both hungry dogs and people starving for clever commercials. Entries will be judged by 263 members of the advertising industry across 73 different countries. Finalists from each section of the festival will be exhibited, with the "Grand Prix" and final winners announced on the last day of the event.
■ Busan International Comedy Festival (Aug. 24-Sept. 2)
Stand-up comedians entertain at the Busan International Comedy Festival.
The sixth-annual Busan International Comedy Festival returns to bring humor to Busan Cinema Center. The opening ceremony launches the event at 7 p.m. Aug. 24. Performances that night will include the Ongals, a non-verbal performance group which won an award at Edinburgh Festival Fringe and Haryong Lim, the godfather of Korean comedy. Many domestic and international performers are set to attend the 10-day event across many genres like stand-up, slapstick and pantomime. International performers this year include Italian duo Bubble On Circus, The Kagools, a team of two female comedians from the United Kingdom and New Zealand natives Trygve Wakenshaw and Barnie Duncan, who won the Best Comedy award at the 2018 Adelaide Fringe. Audience members can even participate in the event. The Comedy Street program at Gunamro Square in Haeundae offers the stage for amateur comedians and performance artists who want their time in the spotlight. Anyone who wants to participate can apply at bicf.co.kr/en.