Museum Identity and Design

Period

Saturday, April 4 - Sunday, July 9, 2023 ~

Venue

Busan Museum of Contemporary Art, Gallery 1(1F)

Artists

Media

Curator

Sangho Choi

내용

Museum Identity and Design Digital Catalogue Download  

The service task to redesign the identity and design of Busan Museum of Contemporary Art could have been done internally in secrecy with just a simple announcement of the results. 

The (apparent) purpose of the exhibition is to obtain services that represent the direction and values of the museum. The real purpose of the exhibition, however, is to address issues about the social role and operation of public art museums in our time and to provide a basis for improving the conventional relationship between the art institution and the public. The exhibition was born out of the question of whether the decision-making process for primary services at museums has been conducted in an unbiased manner. By taking a fairly important task—an overhaul of the museum’s identity and design—and turning it into a public exhibition (at the risk of failure), we hope to lend a little more weight to the voices of those who have been excluded from the decision-making process. In the end, the success of an exhibition is not about the quality of the output but about the commitment they (or we) put into the process. The desire to know if individual voices can function positively is intertwined with the anticipation that they have an exceptional and powerful role to play.