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In Busan, you're on vacation even when you're not
Catch a Sky Capsule at the Blueline Park in Haeundae and take in the beautiful scenery of Busan's east coast. (source: Visit Busan)
Ahopsan Forest, the perfect place to take a walk or do remote work. (source: Visit Busan)
Gamcheon Cultural Village, where The Moon Rabbits want to live. (source: Visit Busan)
Busan's tourism brand, "Play. Work. Live. Busan.," won the Brand and Marketing award at the 2023 Korea Tourism Star Awards, the nation's most prestigious recognition in the tourism sector. The annual awards gala is sponsored by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.
Since its inception in 2010, the awards have been given to "stars of Korean tourism" to highlight tourist attractions and encourage local governments to invest in tourism resources.
The 2023 Brand and Marketing Award is Busan's third award, after winning in 2022 for Blueline Park and Green Railway and in 2016 for the Old Downtown Story Tour.
"Play. Work. Live. Busan." became the city's tourism slogan in Sept. 2022. The slogan expresses Busan's identity as a global maritime city with various charms. It is a place where cutting-edge innovation meets sandy shores, where global finance meets peaceful mountains.
Visit Busan, the city's official travel guide, showcases the "Play. Work. Live. Busan." mantra through videos featuring The Moon Rabbits, a pair of alien rabbits from the far side of the moon. The duo's videos have generated over 111 million views on YouTube.
The Moon Rabbits take their Daft Punk-esque vibe around Busan, experiencing the city's exciting nightlife, delicious food and "workcation" milieu. In time, they eventually realize that Busan is a city where people, and aliens, want to play, work and live.
■ The Moon Rabbits Play in Busan(YouTube Link)
-Gwangandaegyo Bridge Yacht Tour
-Cheongsapo Blueline Park
-Jeonpo Cafe Street
-Centum City
-The Bay 101
■ The Moon Rabbits Work in Busan(YouTube Link)
Ahopsan Forest
Oryukdo Island and Igidae and Coastal Park
Songjeong Beach
■ The Moon Rabbits Live in Busan(YouTube Link)
Gamcheon Culture Village
Gwangalli SUP Zone
Jagalchi Market
Dadaepo Beach
Headong Yonggungsa Temple
Hwangnyeongsan Viewing Lounge