The best is yet to come
Busan’s pursuit to
host World Expo 2030 has come to an end. Although the city will not host the
global event, the 10-year endeavor has transformed the city and established a
profound legacy that citizens can be proud of.
Busan initiated its
plan to host the Expo back in 2014 and submitted a letter of candidature to the
BIE in 2021. Efforts intensified in 2022 when newly-elected Busan Mayor Park
Heong-joon and newly-elected Korean President Yoon Suk Yeol made hosting the World
Expo a top administration priority.
President Yoon’s “One
Team” approach called for central and local government officials to work hand
in hand with the leaders of the nation’s largest conglomerates to secure
Busan’s bid. As a result, the nation’s most powerful and influential leaders
have spent the last two years traveling the world, promoting the city’s global
competitiveness and strengthening international relations.
During the process,
which included four presentations, an on-site inspection by the BIE, diplomatic
missions, international summits and countless events, officials showcased
Busan’s multifaceted allure as a tier-one tourist destination, a gateway to the
Eurasian Continent, a trade and logistics powerhouse, a global financial hub, a
gourmand’s paradise, and the epicenter of Korean culture, film and gaming.
That Busan is all of
this, and more, has resonated with people worldwide and drastically raised the
city’s global profile. Busan’s city brand is at an all-time high with unlimited
room for growth.
officials have been actively enhancing Busan’s infrastructure to solidify its
position as a world-class city. The redevelopment of the Busan North Port,
which has a history spanning 150 years, is underway to transform it into a
vibrant space converging culture, industry, technological innovation and
international exchange. The Gadeokdo New Airport will open in 2029 and complete
the city’s “Tri-Port” system, which integrates air, rail and ship transit. The
move ensures that passengers and goods can seamlessly travel throughout the
region, cementing Busan’s status as a global logistics and transit hub.
While many are
disappointed in the outcome, there is no question that Busan has laid the
groundwork for a promising future. Over the next decade, the city is poised for
transformation. It will emerge as a green, smart city where humans and nature
coexist; a technological powerhouse where cutting-edge innovation and progress
can flourish; and a welcoming community of diverse cultures.
Above all, Busan will
be a haven of happiness, characterized by an exceptional quality of life where
people want to live generation after generation.