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Big expectations for Busan's first signature store
Busan's mascot, Boogi, adorns a lot of the bestselling merchandise at Big Shop.
On Nov. 25, 2024, the city opened Big Shop, a specialty goods store centered around Busan's city brand. Covering 174 square meters over two floors, Big Shop customers can enjoy immersive exhibitions and exclusive events on the first floor before shopping for Busan merchandise on the second.
Located in Gwangbok-ro, Jung-gu District, Big Shop offers items and experiences from local companies designated as Busan Brand Partners. The Brand Partners are run by local entrepreneurs specializing in products and services that capture Busan's unique identity and charm.
Local company SLASH B SLASH is the first Brand Partner to be featured. Also known as "SLBS," the company produces cell phone accessories. To celebrate the grand opening, SLBS offers special-edition goods, personalized phone cases and mobile AI customization.
Big Shop is central to Busan's efforts to invigorate the economy and revitalize the historic downtown area. City officials expect it to be a cultural space where tourists can find unique souvenirs and residents can rediscover the city's intangible assets and heritage.
In addition, Big Shop offers companies a platform to introduce their products to local and global audiences, thereby increasing their brand value and laying the foundation for entry into international markets.
Busan's Vice Mayor for Future Innovation stated, "The Busan Brand Shop is not just a place to sell products, but a place that contains Busan's identity and future, and introduces Busan's value to the world." Big Shop is open daily from 10:30 a.m. to 9 p.m. Visit the store's Instagram page (@busan_bigshop) for event and product information.