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Busan beauty brands head to Myeongdong
Busan pop-up store at Beauty Play in Seoul.
Busan City will operate a Busan pop-up store at Beauty Play Myeongdong, in Seoul, until Oct. 31.
Beauty Play, a K-beauty experience center, is managed and sponsored by the Korea Cosmetic Industry Institute and the Ministry of Health and Welfare. Since its establishment in October 2021, Beauty Play has promoted Korean cosmetics brands to local and foreign consumers.
As of September 2024, over 180,000 consumers have visited the Myeongdong branch. Beauty Play's popularity prompted officials to open a new branch in Hongdae in February 2024. The two centers have been a boon to the K-beauty industry.
The Busan pop-up in Myeongdong showcases beauty products from 16 local small and medium-sized enterprises. Customers can sample and purchase various cosmetics. In addition, industry professionals provide free consultations, such as skin tone diagnosis and makeup tutorials.
◎ Beauty Play, Myeongdong
Address: 3F, 73 Myeongdong-gil, Jung-gu, Seoul
Hours: 10 a.m. to 7 p.m. Closed on Sundays.