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You're invited to Visit Korea
The 2024 Visit Korea Year initiative is rolling out the red carpet for international visitors. The tourism campaign promises visitors unrivaled cultural experiences nationwide.
The welcome wagon begins at international points of entry. From April 26 to May 10 and from late September to early October, reception booths will greet visitors at the arrival halls of Gimhae, Incheon, Gimpo and Jeju international airports. The booths offer tourism information in multiple languages and welcome gift sets.
In Busan, smart kiosks at Gimhae International Airport, Busan Station and Busan Port International Passenger Terminal provide essential tourism information. The system covers translation services, restaurant recommendations, taxi reservations, live weather updates, currency exchange rates, phone charging, free WiFi and up-to-date traffic information.
During the promotion, tourism hotspots nationwide, including Busan, Seoul, Gyeongju and Jeonju, will host various events and promotions focused on Hallyu, the Korean pop culture wave, especially K-beauty, e-sports, and K-pop.
In addition, the Visit Korea Year website (visitkoreayear.kr) highlights must-see events and attractions to help visitors plan their trips. K-pop fans should visit in June to attend the Busan One Asia Festival. Athletes should visit in July to enjoy Nightrace in Busan, the annual 7.2-kilometer marathon that travels over the iconic Gwangalli Bridge. For history buffs, August is the time to visit and experience the Busan Cultural Heritage Night Tour. The program sheds light on the city돴s role as the provisional capital and refugee enclave during wartime.
Travelers can also benefit from the Korea Tour Card, a transportation and travel pass for foreign visitors. The pass can be used on subways, buses and taxis nationwide. In addition, cardholders can access exclusive discounts on attractions, restaurants, shopping, entertainment, currency exchange and accommodation.
In Busan, Korea Tour Card holders receive a 10% discount at Busan X The Sky, 30% off admission to Busan Sea Life Aquarium, 20% off ticket prices at the Busan Cinema Center, 1,000 won off the admission price at the Busan Museum of Movies, and 5,000 won off tickets for the Busan City Tour.
The Korea Tour Card costs 4,000 won and is available nationwide at convenience stores and subway stations. It can be charged up to 500,000 won, paid in Korean won only, and used to pay for rides on mass transit, tolls on expressways, and to purchase goods and food at various convenience stores, markets, cafes and eateries. Visit the Korea Tour Card website for details (koreatourcard.kr).