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Team Busan sets a record with 13 awards at CES 2026
Team Busan, comprising local organizations, universities and companies, earned a record 13 tech awards.
Team Busan exhibition booth
The Busan booth received many visitors.
Building on last year's momentum, Team Busan made a strong showing at CES 2026, the world's largest consumer electronics and technology exhibition, held in Las Vegas from Jan. 6 to 9.
The delegation, comprising Busan Metropolitan City, the Busan Startup Investment Agency and local universities and companies, operated the Integrated Busan Pavilion within the Global Pavilion. The space served as a platform to spotlight Busan's advanced technologies, innovation ecosystem and long-term growth potential to an international audience.
This year, Team Busan featured 28 local companies, an increase from 23 in 2025. Participating firms recorded 443 export consultations valued at approximately USD 28.67 million and secured 65 one-on-one business meetings with global investors and overseas buyers, underscoring the city's growing competitiveness in international markets.
Busan has steadily invested in future-oriented industries, including artificial intelligence, semiconductors and innovative port technologies. At CES 2026, the city adopted a focused strategy emphasizing commercialization-ready technologies, which attracted strong interest from international buyers. This approach translated into concrete outcomes, including investment discussions, global partnerships, export opportunities and Proof of Concept projects.
Notable progress was also made in shipbuilding and maritime technology cooperation - key sectors as Busan prepares for the potential emergence of Arctic shipping routes. As climate change reshapes global logistics networks, new maritime corridors linking Asia and Europe are expected to develop. Busan is positioning itself proactively to serve as a future global logistics hub by strengthening its maritime innovation capabilities.
Content and robotics technologies supported by the city also gained international recognition. GENCY Studio, an AI-based real-time image capture robot developed with support from Busan City and the Korea Institute of Robotics & Technology Convergence, received a CES 2026 Best of Innovation Award.
Overall, Team Busan earned 13 CES 2026 Innovation Awards, including two Best of Innovation honors. This marks a significant increase from last year's seven awards and sets a new record for the city.
A Busan City official said, "CES 2026 provided a critical opportunity to showcase the technological prowess and potential of our local companies to the global market." The official added that expanded consultations and networking with global partners have substantially increased the likelihood of successful investment, exports and commercialization.