Life
Busan and Olive Young partner to support local youth
Busan City has partnered with leading K-beauty retailer Olive Young on a project to support the city’s youth. The project, dubbed “Young Busan,” will run in two phases and last until next year.
The first phase features the Busan x Olive Young Gift Card, available for purchase at 84 Olive Young stores citywide starting Nov. 1. This special edition gift card showcases an illustration of the iconic Gwangandaegyo Bridge by prominent local artist Roh Hyunji.
Roh, also known as “Rohkong,” is praised for capturing the city’s landscapes and characters through her warm perspective.
Busan is giving away the gift cards to promote the “Young Busan” initiative. To receive one, visit any Olive Young store in Busan and find any mirror adorned with “Young Busan” and “Busan is Good” stickers. Then, take a mirror selfie and send the photo to Busan’s official Instagram account via direct message.
Winners selected by lottery will receive the Busan x Olive Young Gift Card.
The second phase of the “Young Busan” initiative project includes a specially curated gift box for youth, dubbed “Busan Youth Supporting Box.” The gift box will be given to passionate, hard-working young people.
“Young Busan” is the city’s second collaboration with a private company aimed at engaging citizens. During the first project, “Hip Busan,” the city partnered with retail giant Musinsa to give makeovers and photoshoots to senior citizens in May.
Instagram Accounts:
◎ Official Busan City account: @busancity
◎ Illustrator Rohkong: @rohkong_
<Today's Vocabulary - 오늘의 단어>
leading: 선도하는 phase: 단계 illustration: 삽화 iconic: 상징적인 praise for: ~를 칭찬하다 perspective: 관점 initiative: 계획 adorn with: ~로 꾸미다 passionate: 열정적인 collaboration: 협업
Editor: Song Soomi
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