Life
Spring is in the air, and so is coffee
source: www.bcafeshow.com
While winter chill quietly fades away, a warm, aromatic scent wraps the city as the 2026 Busan Café Show prepares to take over BEXCO from March 12 to 15.
As the largest café-themed specialized expo in the nation’s southern regions, the Busan Café Show offers visitors a one-stop chance to browse everything from premium beans and desserts to cutting-edge machinery. Alongside professional consulting for aspiring entrepreneurs, this fair ensures an enriching experience for everyone – whether you’re an industry insider, a prospective café owner or an enthusiastic café-goer. This year’s event notably features vibrant themed zones, each boasting its own unique charm.
Four distinct zones invite visitors to immerse themselves in the café experience: Marine Beans, Juju Chonghoe, Tea Spot and Sweet Station. Marine Beans invites you to dive into the intriguing world of specialty coffee. Juju Chonghoe showcases a variety of alcoholic drinks, reflecting the latest industry trend of blurring the lines between cafés and bars. For those seeking a mindful and soothing escape, the Tea Spot offers a deeper understanding of tea culture. Finally, the Sweet Station will captivate eyes and appetites alike with a colorful array of sophisticated desserts.
Furthermore, a series of insightful seminars by leading industry specialists is scheduled. Acclaimed baristas, including the World Barista Championship winner, will share their professional knowledge, skills and strategies through live brewing sessions, roasting tips and innovative menu development.
Pre-register through the official website by March 11 to receive a 5,000 won discount. On-site admission is 10,000 won.
※ 2026 Busan Café Show, March 12 to 15
◎ Pre-registration: Click
<Today's Vocabulary - 오늘의 단어>
wrap: 감싸다 enrich: 질을 높이다 notably: 특히 immerse: 몰입하다 innovative: 혁신적인
Editor: Song Soomi
Copy Editors: Ryu Hyoseung, Anton J. Mapoy