Food
K-delicious: Fried chicken
Since it was first introduced to the public in the 1970s, fried chicken has become a soul food loved by Koreans of all ages.
"Yangnyeom" chicken is smothered in a sweet and spicy sauce.
Soy sauce chicken is a crowd favorite.
Roast chicken is a "healthier" alternative to fried.
Fried chicken boasts an iconic charm: crispy on the outside, tender and juicy on the inside. A true culinary staple with a rich history, fried chicken remains a popular choice across all segments of society.
This widespread appeal has fostered a devoted fan culture, especially in Korea, where enthusiasm for fried chicken continues to grow. According to 2022 data from the Korea Fair Trade Commission and Statistics Korea, the number of fried chicken restaurants in Korea exceeds 41,000. In comparison, as of 2023, the 10 leading chicken restaurant chains in the United States, including KFC and Popeyes, combine for about 16,000.
One aspect of the Korean fried chicken market is that most restaurants specialize exclusively in fried chicken. This intense competition drives constant innovation, with new and iconic flavors introduced each season, offering consumers an overwhelming array of choices. Classic fried chicken, renowned for its satisfying crunch, remains a beloved favorite. Fiery red seasoned chicken, once considered a secondary option, is now the default item at many establishments. Additionally, savory and sweet soy sauce chicken appeals to all age groups.
Beyond the traditional choices, unique seasonings and boneless varieties keep diners coming back for more. As Korea's culinary scene evolves, so too does fried chicken.
More than 380 fried chicken franchises operate in Korea, constantly introducing new flavors and concepts to a competitive market. However, amidst the bustling competition, three long-standing restaurants in Busan have endured, earning loyal customer bases over the decades. These cherised establishments offer a taste of nostalgia and tradition.
Geoin Tongdak (거인통닭)
When searching "Busan's best fried chicken" on Naver, Geoin Tongdak, which means "Giant Fried Chicken," often comes first. Located in the heart of Bupyeong Kkangtong Market, it captivates visitors with its outdoor open kitchen, allowing them to witness the entire cooking process, including the mesmerizing frying technique. True to its name, the restaurant uses larger-than-average chickens and serves hearty portions. Its signature offering is fried chicken with a hint of curry, resulting in a unique twist on the classic dish.
◎Address: 34 Junggu-ro 47beon-gil, Jung-gu
◎Hours: 11:30 a.m. to 8 p.m. Break from 1:30 to 2:30 p.m. Closed on Sundays.
◎Prices: Fried Chicken ￦26,000, Draft Beer (500cc) ￦5,000
Obok Tongdak (오복통닭)
Obok Tongdak serves even larger portions than Geoin Tongdak. The restaurant spans two stories, with the second-floor loft offering a cozy dining experience reminiscent of childhood hideaways. Although the layout may not suit everyone, it provides a unique ambiance for enjoying fried chicken in a comfortable, intimate setting.
◎Address: 59 Bupyeong 1-gil, Jung-gu
◎Hours: 2 to 9 p.m. Closes at 8 p.m. on Sundays. Closed on Tuesdays.
◎Prices: Fried Chicken ￦21,000, Sweet and Spicy Fried Chicken ￦24,000
Heemang Tongdak (희망통닭)
Located near Exit 1 of Nakmin Station (Metro Line 4), Heemang Tongdak has been serving fried chicken for over three decades. Despite its long history, the restaurant features a spacious and modern interior. Recognized by the Ministry of SMEs and Startups as a "100-year store" for its potential longevity, Heemang Tongdak offers three flavors: Original, seasoned, and chili pepper soy sauce. In addition to fried chicken, roast chicken is also available. A standout feature is the restaurant's generous policy of unlimited sauce and cabbage refills, ensuring diners enjoy their meal to the fullest.
◎Address: 94 Myeongnyun-ro 98beon-gil, Dongnae-gu
◎Hours: Open 1 to 11 p.m., Tuesday to Thursday. Open 11 a.m. to 11 p.m., Friday to Sunday. Closed on Mondays.
◎Price: Chili Pepper Soy Sauce Fried Chicken ￦22,000, Fried Chicken ￦21,000
＊Prices and hours may vary over time.