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X marks the spot for Busan City Brand Pop-Up Exhibition


Busan’s City Brand Pop-Up Exhibition, “Big Up,” is relocating. 

The pop-up first opened in the Haeridan Museum at the former Haeundae train station. Now it is moving to Busan X The Sky, the observatory and popular tourist attraction, in the Haeundae LCT The Sharp Landmark Tower.

“Big Up” was a smashing success, drawing 20,000 visitors and over 300,000 impressions on social media platforms. Given the popularity of Busan X The Sky, officials expect the two attractions to work in synergy and draw even larger crowds.

For foreign travelers, the best way to experience “Big Up” and Busan X The Sky is with the Visit Busan Pass. The pass provides significant discounts on attractions and public transportation exclusively to foreign tourists in the city.

Why don’t you visit Busan X The Sky to enjoy stunning views and the “Big Up” exhibition over the long Chuseok holiday?

※ The Busan City Brand Pop-Up Exhibition “Big Up,” open until Oct. 9

 ◎ Busan X the Sky: 30 Dalmaji-gil, Haeundae-gu district