Enjoy Busan
What do international tourists do in Busan?
source: visit busan
According to an analysis by the Busan Tourism Organization, international tourists visiting Busan in 2024 stayed an average of 6.2 days and spent $ 828 per person on culinary experiences and shopping.
To gain deeper insights into travel trends and preferences, the BTO surveyed 1,060 international visitors who traveled to Busan in 2024. The result revealed that the average stay duration was 6.2 days, a significant increase from 4.4 days in 2023. Regarding accommodation, 79% of tourists preferred hotels, followed by short-term rentals or shared accommodation (23%) and guesthouses or hostels (11%).
Notably, overall travel satisfaction was 99.3%, with approximately 85% of respondents indicating a willingness to return to Busan.
Alongside extended stays, international tourist spending per person reached USD 828.4, an increase of USD 260.7 from the previous year. Transportation accounted for the largest portion of expenditures, followed by accommodation and shopping.
The survey also highlighted that Busan is preferred by those travelling in groups; on average, visitors travelled with 2.8 companions, 62% of whom were accompanied by friends or a partner.
Regarding travel style, 48.1% of respondents opted for independent travel, slightly exceeding the 47.7% who chose semi-package deals that bundled flights and hotels. Only 4.2% of travelers participated in comprehensive tour programs.
While in Busan, 46% of travelers reported that exploring local food establishments was their most satisfying activity. Other popular activities included experiencing traditional culture, such as temple stays (9%), and appreciating natural landscape (8%).
Gwangalli Beach emerged as the top tourist destination, visited by 58.5% of international travelers, followed by BIFF Square and Gukje Market in Jung-gu District, Gamcheon Culture Village in Saha-gu District, and Haeundae Beach.
<Today's Vocabulary - 오늘의 단어>
analysis: 분석 average: 평균 reveal: 드러내다 satisfaction: 만족 expenditure: 지출 comprehensive: 포괄적인
Editor: Song Soomi
Copy Editors: Ryu Hyoseung, Anton J. Mapoy