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Arte Museum is a sensory playground

Spend an afternoon at Arte Museum Busan in Yeongdo Island and experience the dreamlike atmosphere.

The world's largest immersive media art exhibition hall, Arte Museum Busan, opened in Yeongdo-gu District on July 19. The captivating sensory experience offered by Arte Museum has quickly become one of the top attractions in the city, and a must-visit stop for locals and visitors.

The exhibits at Arte Museum center around the theme of "Eternal Nature," reinterpreting various natural phenomena and spaces as immersive media art. Created by the Korean media design company d'strict, Arte Museum launched its first venue on Jeju Island in 2020. Since then, it has expanded to Yeosu in South Jeolla Province, Gangneung in Gangwon Province, Chengdu in China, Hong Kong, Dubai, and Las Vegas, attracting over 6 million visitors worldwide. 

The Busan branch, located next to P.ARK in Yeongdo Island, is the largest in the world, covering 5,600 square meters.

Arte Museum Busan features some of d'strict's most famous works, including "Wave" and "Waterfall Infinite." The museum also unveils 16 new exhibits for the first time, including "Circle," "Ice," "Seed," and "Tornado."

 

CIRCLE

Upon entering the exhibition hall, you might be initially surprised by the darkness, but you'll soon be captivated by the first piece, "Circle." This artwork features golden sand circulating in the air like the sun, immediately signaling that this is not your everyday media art. You can walk into the floating sand and experience an eternal moment that transcends time and space. Your journey to a fantastic world beyond time and space has begun.

 

"Waterfall Infinite"

WATERFALL INFINITE

　Feel the cooling effect of the "Waterfall Infinite," a surreal space with an infinitely expanding waterfall. The sound of cascading water creates a refreshing atmosphere, perfect for a hot summer day. This installation utilizes mirrors to enhance the scale and majesty of the waterfall, providing a unique opportunity to capture stunning selfies.

FLOWER ROSE

　Next, let your sense of smell be awakened. An intense rose scent leads you into a hall filled with glamorous flowers and butterflies. You can also see a digital recreation of Vincent van Gogh's painting "Roses," which captures the passage of time as the flowers change color. 

 

"Live Sketchbook Guardians"

LIVE SKETCHBOOK GUARDIANS

　Families with children will love the interactive experience at "Live Sketchbook Guardians." Paint the printed animals on paper and place them in the scanner. Watch as the animals you've just colored come to life, running and moving through the jungle on the screen, capturing kids' attention instantly.

ICE

　After, move on to see "Ice." The installation shows a giant glacier returning to its original form. The scene reminds us of the power of nature and conveys a sense of urgency due to global warming.

"Starry Busan"

 

Arte Museum x Muse d'Orsay special exhibition

GARDEN

　The final hall, "Garden," presents a grand finale with the "Starry Busan" exhibition and a show in collaboration with the Muse d'Orsay in France. 

　"Starry Busan" showcases the attractions of Busan, including the colorful containers at Busan Port, the Haeundae beach trains, Gwangandaegyo Bridge, Songdo Air Cruise, Gamcheon Culture Village, and the Busan International Fireworks Festival. Background music featuring songs like "Busan Seagull" and "Come Back to Busan Harbor" enhances the local atmosphere.

　Finally, experience some of the most significant works from the Mus껋e d'Orsay, like Vincent van Gogh's "The Starry Night" and Jean-Francois Millet's "The Gleaners." Immerse yourself in these masterpieces before heading out.

 

Arte Cafe

ARTE CAFE

The dreamy experience extends beyond the exhibition halls. At Arte Cafe, you can enjoy coffee at special tables with magical digital images of the sky and ocean as your backdrop. Don't miss the souvenir shop, where you can purchase mementos to remind you of your visit. While at least an hour and a half is recommended to experience the exhibition fully, those who love the immersive art might find even four hours too short.

Arte Museum Busan

Address: 29 Haeyang-ro 247beon-gil, Yeongdo-gu

Hours: 10 a.m. to 9 p.m. The last admission is at 8 p.m. If you prefer a quieter environment, visiting the exhibition in the late afternoon is recommended to avoid crowds.

Tickets: 22,000 won on weekdays, 25,000 won on weekends and holidays for adults.

Website: kr.artemuseum.com/BUSAN

 

<Vocab Spotlight>

immersive: 몰입형

captivating: 매혹적인

sensory: 감각적인

reinterpret: 재해석

phenomena: 현상

unveil: 공개하다

captivated: 사로잡히다

circulating: 순환하는

surreal: 초현실적인

cascading: 계단식의

intense: 강렬한

glacier: 빙하

backdrop: 배경