Daily Busan
Busan smells good
source: visit busan
In collaboration with local perfume manufacturer Sweet Solution, the Busan Brand Shop in Jung-gu District is hosting a unique pop-up exhibition featuring locally inspired fragrances until June 30. Under the theme “Scent The City: Wear Busan Through Fragrance,” the store invites visitors to a multi-sensory experience where distinctive aromas help build lasting personal memories of the city.
The pop-up centers on the “City Scents” series, which captures the allure of Busan’s iconic landmarks and translates their atmospheres into complex layers of fragrance. This initiative presents a novel form of city branding that stimulates senses beyond the traditional visual-centric model. The perfume lines interpret both intuitive and abstract images of Busan into olfactory art, such as the vibrant nightscape of Haeundae Beach and the Gwangandaegyo Bridge. Notably, the space also features a mini-gallery showcasing works by local artists, creating a harmonious balance between visual display and aromatic products.
Beyond the retail experience, the pop-up offers immersive, sweet-scented programs that allow visitors to capture the moment in a single bottle. At the dedicated “Fragrance Bar,” visitors can create custom perfumes tailored to their personal tastes or their MBTI type at a discounted price.
Beyond conventional marketing, Busan sees this pop-up as a cornerstone for stay-oriented travel content. By engaging people’s sense of smell, the sense most tied to memory, the city aims to draw travelers seeking personal, immersive experiences and leave them with a lasting connection to Busan.
※ Busan Brand Shop
◎ Address: 87-1 Gwangbok-ro, Jung-gu
◎ Hours: Open daily from 10:30 a.m. to 9 p.m.
◎ Inquiries: 051-254-1210
<Today's Vocabulary - 오늘의 단어>
collaboration: 협업 fragrance: 향기 allure: 매력 stimulate: 자극하다 intuitive: 직관적인 olfactory: 후각의 immersive: 몰입형의
Editor: Song Soomi
Copy Editors: Ryu Hyoseung, Anton J. Mapoy