Daily Busan
Influencers tasked with city promotion
The 2026 Busan Media Members officially launched on March 28 with an energetic inauguration ceremony. As citizen reporters, these members deliver local news and information via social media platforms such as YouTube and Instagram. Their engaging and informative content will cover a wide range of topics, from culture and tourism to city policies.
This year, the program boasts its largest roster to date. The multicultural group comprises 150 citizen reporters, including 30 members from countries such as England, Scotland, Russia, Kazakhstan, Turkiye, India and Japan. Additionally, the team features talented, media-savvy reporters with impressive backgrounds - including a popular travel influencer with over 20,000 followers and an award-winning short-form content creator.
Through the end of the year, members will utilize various digital platforms and social media channels to report on Busan's policies, events, culture and tourism. Their work will be shared on their personal accounts and widely promoted via Busan City's official social media channels.