Daily Busan
LIV Golf Korea is coming to Busan
LIV Golf events draw large crowds thanks to their mix of high-level competition, dynamic entertainment and family-friendly atmospheres.
Some of the world's greatest golfers will tee off in Busan when LIV Golf lands at Asiad Country Club from May 28 to 31.
The four-day event introduces the Asiad Country Club as an official venue on the LIV Golf calendar. The course inked a multi-year deal with the upstart professional golf tour.
Launched in 2022 and financed by Saudi Arabia's Public Investment Fund, LIV Golf has rapidly established itself as the no. 1 rival to the PGA Tour. The league is lauded for its massive prize purses, high-energy shotgun-start format and a star-studded field that draws some of the biggest names in the sport, including Phil Mickelson, Jon Rahm, Bryson DeChambeau and Dustin Johnson.
Unlike the PGA Tour, LIV Golf is structured around 13 teams of four players, which compete for both individual and team awards in every tournament.
One of LIV Golf's most distinctive traits is its blend of elite competition and live entertainment. Last year's Korean edition in Incheon featured headline performances by K-pop heavyweights including G-Dragon, IVE, Dynamic Duo and Gummy. This year's Busan concert lineup has yet to be announced, but anticipation is already running high. The format has consistently resonated with younger audiences, and its appeal goes well beyond traditional golf fans. The Adelaide event in February drew a record 115,000 visitors over four days, underscoring the huge crowds LIV events can attract.
The economic upside is equally impressive. The upcoming LIV Golf New Orleans event in June is projected to generate around $40 million in local economic impact and create more than 1,150 jobs - a promising indicator of what Busan can expect.
A Busan City official welcomed the news, noting that the event presents a prime opportunity to showcase the city's culture and hospitality to a global audience, with hopes that players, fans, and visitors alike will take the chance to explore everything Busan has to offer.
Tickets are available for individual days or for the whole event at (events.livgolf.com)